• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
Johnson Consulting Group launches newvirtual marketing platform
April 7, 2008The Johnson Consulting Group – leaders inFuneral and Cemetery Consulting andManagement Services – have just launched their new website – www.JohnsonConsulting.com.Tom and Jake Johnson, together with their associates, have formed an all-star lineup of senior executives from the funeral profession.Most recently they acquired LegacyManagement Services from Keystone. Toshowcase their depth in their team and of their services offerings, Johnson retained the servicesof Robin Heppell to guide them through the development of their new online presence. With thegoal of creating a platform to provide the most relevant and current information to funeral andcemetery professionals, Heppell harnessed the power of the WordPress weblog functionality andapplied the best practices of online marketing and public relations.Bill Bischoff, Communications and Marketing Strategist for Johnson Consulting, stated:“What set Heppell apart from standard web development companies was the fact that he took thetime to thoroughly understand our business and what our vision was for our Company. Heppellthen built us more than a common website, he constructed us a virtual marketing platform thatwill greatly assist us in achieving our Corporate Vision “To be the best…” Thanks, Rob we couldnot be more pleased.”Key features of this site above the usual website components:
•
Audio clips
welcoming visitors to specific sections of the site – the goal is to makevisitors comfortable with members of the team, hence building relationships
•
Testimonials
are displayed throughout the site, some randomly in the right sidebar andothers relating to specific service offerings
•
Media Room
lists all press releases with the most recent ones first – this page isdynamically created and new releases are uploaded with the same ease as sending anemail with an attachment – no more web developer fees to add new informationJohnson Consulting has also developed a complimentary newsletter that will go out to membersof the death care community. It will consist of some of the latest developments within the
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...