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EMAIL MARKETING METRICS REPORT
JULY - DECEMBER (H2) 2008
Why Do We Do Tis? 1 State o the Industry: Eects o the Recession and echnology rends 2 Email Rocks, Even in a Recession 2 Executive Summary 3
Unique Open Rates 4 Why have open rates declined in the past? 4 Open Rates by Industry 5 Open Rate Comparison 6
able o Contents
EMAIL MARKETING METRICS REPORT
JULY - DECEMBER (H2) 2008
Banking and Finance 24 Computer and Internet 24 Consulting 25 Consumers: General 25 Education and raining 26 Entertainment 26 Government 27 Large Business: General 27 Manuacturing 28 Marketing and Advertising 28 Media and Publishing 29 Medical, Dental, and Healthcare 29 Nonprot and rade Association 30 Real Estate 30 Religious and Spiritual 31 Restaurant and Food Service 31 Retail Establishments 32 Small Business: General 32 elecommunications 33 ransportation and ravel 33 Wholesale and Distribution 34
able o Contents
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