Awareness on Breast Cancer, Cervix Cancer, Prostate and Oral Cancer leading to other cancers gradually.Sharing Knowledge through education programmesEmpowerment of womenCapacity BuildingDetection through the Fully Equipped Mobile Cancer Detection Unitsespecially Breast cancer Cancer is on a rise and we need to create awareness. The punch line is IgnoranceKills, Awareness is empowering and if it is detected early, it can lead to cure.
Myth versus Truth
Myth – Cancer happens to others.Truth - Cancer does not always happen to others.Myth – Cancer is a death sentence.Truth - Cancer is a word not a death sentence, if detected early can be cured.
The biggest Myth – there is nothing I can do to prevent Cancer.
The cancer rates are set to increase at an alarming rate globally. We can make adifference by taking action today. We have the opportunity to stem this increase.The
International Agency for Research on Cancer
, an organization established bythe
World Health Organization
, estimates that an approximately 80,000 women inIndia are affected by Breast Cancer each year. Other estimates place the number of cases in India to about 1, 00,000 women each year. There will be approximately 2,50,000 new cases of breast cancer in India by 2015. The
Indian Council of MedicalResearch
is of the view that “breast cancer has overtaken cervix cancer to becomethe leading cause of cancer-related mortality among women living in metropolitancities.Dr. Umberto Veronesi, the Scientific Director of the European Institute of Oncologyin Milan, Italy, and also known as the Father of the modern breast cancer surgery, believes that “Breast Cancer will become an epidemic in India in another 10 years if the country does not put in place a vigorous mechanism for early detection and anawareness building exercise”. Early detection would be fundamental in such an