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MKC ROKO CANCER CHARITABLE TRUSTPROFILEAjinder Pal Singh Chawla
, A visionary behind MKC (Manjit Kaur Chawla) Trust,the trust was launched at London by Chawla Family in memory of Mr. APS Chawla’swife, who lost her life to breast cancer at a very early age. Mr. Chawla is workingwith Cherie Blair, Baroness Verma, Lord Karan Billimoria, Lord Dholokia, JullieteFoster, Geoff Hoon MP, Dominique Greaves MP Sandra Howard, Sarah Kennedy,Penny Spears, Gurinder Chadha, JR Buscombe MSc,MD,FRCP and many other  prominent dignitaries in UK to highlight the disease among ethnic minorities.
 
ROKOCANCER CHARITABLE TRUST is an NGO working towards the cause of creatingAwareness and Detection of Breast Cancer among women living in the urban, semiurban and rural areas of India with Many Prominent figures in India helping thisdrive.. The charity will also be conducting awareness camps for Cervix, Prostate andOral Cancer in the coming months. “ROKO”-The Asian word means STOPCANCER Our mission is to capacitate the far flung semi urban and rural belt that areincapacitated, with the buzzword of AWARENESS ON CANCER with the slogan“Early Detection leads to cure”.An effort that voiced its appeal loud and clear “Roko Cancer” - It could happen toyou. The movement gained momentum in 2005 and as volunteers and cause driven partners joined hands globally, Roko Cancer’s clarion call started reaching out its buzzword of “awareness” to the far flung rural and semi urban areas at a fast andfurious pace in India and soon in other regions also. A first ever Mobile Cancer Detection bus that takes a journey for a cause through the tough terrains of Punjab,Madhya Pradesh, Uttar Pradesh,Karnataka,Goa,Maharashtra is venturing into other states also. It inspires an undying spirit of waging a war against ignorance towardsCancer globally. The campaign in India is led by Isha Bhandari, Director Operations,India with a mission of the trust to launch a number of Mobile detection units in all parts of India.Our challenge is to fight Breast Cancer, Cervix Cancer, Prostate and Oral Cancer with passion and professionalism for lasting results and to help men and women helpthemselves and their families by providing awareness on Cancer, Detection, Sharingknowledge, Empowerment and Build Capacity.
 
OBJECTIVES
Awareness on Breast Cancer, Cervix Cancer, Prostate and Oral Cancer leading to other cancers gradually.Sharing Knowledge through education programmesEmpowerment of womenCapacity BuildingDetection through the Fully Equipped Mobile Cancer Detection Unitsespecially Breast cancer Cancer is on a rise and we need to create awareness. The punch line is IgnoranceKills, Awareness is empowering and if it is detected early, it can lead to cure.
Myth versus Truth
Myth – Cancer happens to others.Truth - Cancer does not always happen to others.Myth – Cancer is a death sentence.Truth - Cancer is a word not a death sentence, if detected early can be cured.
The biggest Myth – there is nothing I can do to prevent Cancer.
The cancer rates are set to increase at an alarming rate globally. We can make adifference by taking action today. We have the opportunity to stem this increase.The
International Agency for Research on Cancer
, an organization established bythe
World Health Organization
, estimates that an approximately 80,000 women inIndia are affected by Breast Cancer each year. Other estimates place the number of cases in India to about 1, 00,000 women each year. There will be approximately 2,50,000 new cases of breast cancer in India by 2015. The
Indian Council of MedicalResearch
is of the view that “breast cancer has overtaken cervix cancer to becomethe leading cause of cancer-related mortality among women living in metropolitancities.Dr. Umberto Veronesi, the Scientific Director of the European Institute of Oncologyin Milan, Italy, and also known as the Father of the modern breast cancer surgery, believes that “Breast Cancer will become an epidemic in India in another 10 years if the country does not put in place a vigorous mechanism for early detection and anawareness building exercise”. Early detection would be fundamental in such an
 
initiative. “The second most important thing is to convince women – to raise the levelof women consciousness – and the third priority is to convince the government toequip hospitals and health facilities across the country with mammography machinesfor detection and all the allied technology required for a big intervention programme.Then comes the task of convincing doctors that mastectomy is not the only way outand include in the repertoire of their treatment protocols initiatives towards maximum breast conservation, along with hormone and chemotherapies”.“Even two generations age, India was not the high incidence zone. That was becauseIndian women married early and nursed two to three children each on an average.That kept the hormones flowing and breasts remained healthy. But now, women inIndia are emulating the West, marrying late and average child bearing age hasincreased to 30 and sometimes even beyond that. If a woman has her first child at 16,it reduces the risk of breast cancer”, says Dr. Veronesi.This significant increase in incidence of Breast Cancer could be traced to changes inlife styles, lack of awareness, absence of a screening programme, and, lack of qualitycurative service. More than 50 percent of the patients are diagnosed with BreastCancer at an advanced stage of the disease leading to avoidable high mortality. Thehealth care network for the disease ranges from peripheral hospitals with basicfacilities to few specialized hospitals with specialized Oncology services inMetropolitan Cities.There is now growing recognition of the need for early diagnosis through screeningthrough social mobilization initiatives with community as a critical stakeholder,comprehensive and treatment facilities, and well-recognized treatment protocols. It is believed that detection of Breast Cancer in stage I has almost a 90 percent chance of cure; it has a zero percent chance of cure in stage III.
Cancer rates could further increase by 50% to 15 million new cases in the year2020, according to the World Cancer Report, the most comprehensive globalexamination of the disease to date. The report also reveals that cancer hasemerged as a major public health Problem in developing countries, matching itseffect in industrialized nations. Medical experts attribute the decline in breastcancer deaths to earlier detection.The developing world is expected to account for more than half of all cancercases in the world by 2020 say medical experts. Cancer may strike as many as 7million people a year in Asia by 2020, straining health systems in countries thatcan least afford it.
The WHO is also warning that Asia's annual death toll from cancer, currently at about4 million, could reach 6.4 million by 2030 if current trends continue. Roko Cancer inthe past months has examined more than 20,000 women, about 5300 Mammogramsand detected about 325 positive cases in its camps in Punjab, UP and Delhi.
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