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Strategic Management Chap001

Strategic Management Chap001

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Published by rizz_inkays

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Published by: rizz_inkays on Jun 19, 2009
Copyright:Attribution Non-commercial

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05/04/2013

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1
Chapter Title
16/e PPT
 
What Is Strategyand Why IsIt Important?
Screen graphics created by: Jana F. Kuzmicki, Ph.D.Troy University-Florida Region
 McGraw-Hill/IrwinCopyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved.
 
1-2
“Without a strategythe organization islike a ship without arudder.”
 Joel Ross and MichaelKami
 
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Chapter Roadmap
What Do We Mean By Strategy?
Strategy and the Quest for Competitive Advantage
Identifying a Company’s Strategy
Why a Company’s Strategy Evolves Over Time
A Company’s Strategy Is Partly Proactive and Partly Reactive
Strategy and Ethics: Passing the Test of Moral Scrutiny
The Relationship Between a Company’s Strategy and ItsBusiness Model
What Makes a Strategy a Winner?
Why Are Crafting and Executing Strategy Important?

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