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Strategic Management Chap006

Strategic Management Chap006

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Published by rizz_inkays

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Published by: rizz_inkays on Jun 19, 2009
Copyright:Attribution Non-commercial

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12/13/2012

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6
Chapter Title
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upplementingthe ChosenCompetitiveStrategy
Screen graphics created by: Jana F. Kuzmicki, Ph.D.Troy University-Florida Region
 McGraw-Hill/IrwinCopyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved.
 
6-2
“Successful businessstrategy is aboutactively shaping thegame you play, not justplaying the game youfind.”
Adam M. Brandenburger and Barry J.Nalebuff 
 
6-3
“The sure path tooblivion is to staywhere you are.”
Bernard Fauber

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