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Driving Multi Channel Commerce

Driving Multi Channel Commerce

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Published by Infosys
The Infosys CommerceEdge Platform provides a comprehensive way for organizations to maximize sales, deliver a superior customer
experience, and lower customer engagement costs.
The Infosys CommerceEdge Platform provides a comprehensive way for organizations to maximize sales, deliver a superior customer
experience, and lower customer engagement costs.

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Published by: Infosys on Sep 06, 2013
Copyright:Attribution Non-commercial

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09/06/2013

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Driving Multi-channel Commerce
 
Business Overview
 
Online shopping is being redefined. Not only are voluble customers making their presence known across eCommerce sites, but these digital
 
consumers are also viewing online shopping as an experience, rather than a mere act of transacting. Today, digital consumers rely heavily
 
on multiple channels to research products, seek out information, and purchase goods and services.
 
 As consumers embrace social media and social technologies, they expect their shopping experience to keep pace. Such participative
 
shopping, where consumers can engage with and get opinions from their social circle, is a fulfilling experience that can motivate them to
 
buy. It is imperative, now, more than ever, for companies to understand their consumers and engage them on their terms.
 
www.infosys.com/commerceedge
 
 
Infosys
CommerceEdge™
Platform
 
The Infosys CommerceEdge Platform provides a comprehensive way for organizations to maximize sales, deliver a superior customer 
 
experience, and lower customer engagement costs. The platform supports the latest advances in eCommerce
 –
such as personalized
 
user interactions, agile merchandising and rich catalogs
 –
to deliver a superior shopping experience, both on the web as well as the
 
mobile channel. Using social interactions to personalize and enhance the shopping experience, it helps drive traffic, increase conversion,
 
and improve the average order value.
 
The platform is delivered through the enterprise SaaS model. It is differentiated by the convenience of single-point-accountability as it
 
assumes complete ownership of applications, infrastructure and professional, business and consulting services. This effectively energizes
 
the
enterprise’s
eCommerce and social commerce strategies. Secure, open, configurable and scalable, the Infosys CommerceEdge
 
Platform can integrate with the
enterprise’s
core applications, arming the organization with the agility to respond to dynamic business
 
challenges and maximize time-to-value.
 
Social Networking Sites
 
Integrated with Existing
 
Enterprise Systems
 
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P|2
 
 
Infosys CommerceEdge eCommerce Platform
 
The platform empowers enterprises to adapt to the changing realities while maximizing sales, delivering superior customer experience
 
and lowering customer engagement costs. The eCommerce Platform is also available on mobile as a channel, enabling easy access and
 
wider reach. The platform also supports the latest advances in eCommerce, such as personalized user interactions, agile merchandising
 
and rich catalogues to deliver a superior shopping experience.
 
The platform is built on the industry leading commerce software and is available in the enterprise SaaS model. It delivers on its promise
 
through industry-specific applications that enable enterprises to:
 
Respond swiftly tomarket needs
 
Drive multi-channel andcross-channel sales
 
Provide a superior, relevant and personalized customer experience across channels
 
Offer robust merchandizingsupport
 
Leverage social interactions and drive conversions byintegrating with the Infosys SocialEdge Platform
 
Web
 
Contact
 
Center 
 
In-Store
 
Catalog
 
Mobile
 
eMail
 
Multi & Cross-Channel Commerce
 
Search
 
Call Center 
 
eb Campaign
 
Management
 
Split Testing
 
Core
 
Commerce
 
Merchandising
 
Personalization
 
Reporting/ Analytics
 
Social engagement
 
Creating, sharing, connecting
 
Pre-built integrations
 
Mobile engagement
 
Mobile platform and services
 
Integrations to third-party systems
 
Maximizes
 
Sales
 
BusinessBenefits
 
Attracts customers through search engine optimization
Increases conversion rates through personalization, content targeting andsearchandizing
Enhances average order size by presenting targeted, timely andpersonally relevant cross-sell/up-sell offers
 
Increases agility by empowering business users to managepromotions and campaigns withminimal or no IT support
 
Enables superior customer intelligence through comprehensive analytics
 
Delights customers with a personalized shopping experience
Enables segment-based targeting of content and offers
Facilitates peer-to-peer collaboration and active communityparticipation through social mediamarketing
 
Helps avoid capital investments
Manages multiple country catalogs through a singlearchitecture
Provides customer care through self-service andpeer-customer support
 
Delivers Superior 
 
Customer 
 
Experience
 
Reduces
 
Costs
 
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