Employed by managers of various levels to transmit information, ideas andqueries.
Follows the line of authority or the chain of command.
Can be both directive and non-directive in nature.
Flow of information from a superior (high level) to a subordinate (lower level)
Used for passing on managerial decisions, plans, policies to subordinates.
Aids in defining and clarifying goals.
Used for guiding, instructing and inspiring subordinates.
Information about the objectives, policies and programmes of the enterprise.
Provision of such information to employees helps to create a sense of belonging, feeling of loyalty to the organization and an active interest in thework.
Communication is taken as a directive as it is coming from the top.
It may hamper feedback to the management .