MARKETS EXHIBIT VASTDIFFERENCES
A marketer should have deeper understanding of markets, whichare the starting point for all marketing planning and control.
To understand a particular market, one should first have aworking knowledge of the important institutional characteristicsof five types of markets:
Consumer MarketProducer MarketReseller Market
Govt. MarketInternationalMarket(Buying motives are different in each market, therefore different sellingtechniques will be used for gaining success in each market)