Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
55Activity
0 of .
Results for:
No results containing your search query
P. 1
Market Segmentation, Targeting and Positioning

Market Segmentation, Targeting and Positioning

Ratings:

5.0

(1)
|Views: 3,812|Likes:
Published by simply_coool

More info:

Published by: simply_coool on Jun 20, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

12/12/2012

pdf

text

original

 
 
MARKETSEGMENTATION,TARGETING ANDPOSITIONING
 
 
SEGMENTING THE MARKET
Instead of trying to market what is easiest for usto market, we must find out much more what theconsumer is willing to buy-----We must apply our creativeness more intelligently to people, andtheir wants and needs, rather than to products. (CHARLES G. MORTIMER)
 
 
MARKETS EXHIBIT VASTDIFFERENCES
A marketer should have deeper understanding of markets, whichare the starting point for all marketing planning and control.
To understand a particular market, one should first have aworking knowledge of the important institutional characteristicsof five types of markets:
Consumer MarketProducer MarketReseller Market
COMPANY(PRODUCT)
Govt. MarketInternationalMarket(Buying motives are different in each market, therefore different sellingtechniques will be used for gaining success in each market)

Activity (55)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
mschoto added this note
THank you for this!
Ravinder Gill added this note
Really helpful info:)
Faheem UQ liked this
Faheem UQ liked this
Sudhakar Pandey liked this
Sudhakar Pandey liked this
Vuong Quoc Anh liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->