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Scope of Mktg

Scope of Mktg

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Published by riju_211874

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Published by: riju_211874 on Jun 20, 2009
Copyright:Attribution Non-commercial

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10/13/2010

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Scope of Marketing: Expanding horizons
1.Consumer marketing:2.Service marketing:
i.
Financial services: Insurance
ii.
Financial services: Banking - HDFC
iii.
Hospitals/Medical Services – Apolloiv.Hospitality services – Taj & Oberoiv.Educational servicesvi.Management Consultancyvii.Tourism servicesviii.Transport services Jet Airways
ix.
Food Industry – Mcdonaldsx.Performing arts group 
3.
Cause Marketing / public sector marketing:
 Todaymarketing is no longer confined to business firms. In a countrylike India, where ignorance & illiteracy still continue to be high,marketing skills are being adopted by government & nonprofitorganizations for social purposes i.e. to effect social changeswhich benefit the individual and the society. Some of such areasare:i.Family Planningii.Immunization of children- polio vaccineiii.Preservation of environmentiv.Acceptance of a girl childv.Avoid usage of plasticsvi.Discontinue unhealthy habits like- smoking, alcohol, drugabuse, or unsafe sex.vii.Assist police in controlling the crime.Majority people agree that when price and quality are equal, theyare more likely to buy products & services which help a cause. They

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