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How to maximise video marketingor your business
Internet Marketing Handbook Series
IAB Afliate 
Marketing Guide
 
How to makeafliate marketing work or you
 
IAB AfliateMarketing Handbook 
Why useafliates?
 
What kind oafliateprogrammesare there?
 
What should you be aware owhen setting upa programme?
 
Inormation on getting the most rom your afliate programme
 
Introduction
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Contents 
3
 
What is afliate marketing?
 
6
 
Who are afliates - understanding thedierent types
10
 
When do you use afliate marketing?
13
Putting afliate marketing at the heart o your business
16
 A day in the lie o a programme
20
Considering a 12 month strategy
24
 Afliates and brand
28
Managing afliates and pay perclick search
33
Making afliate marketing a sustainablechannel or sales and marketing
44
Making afliate marketing a sustainablechannel or sales and marketing
46
Glossary o terms
CB
IAB Afliate Marketing Guide
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