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Chapter 8Global Sales Training
Sales Management:A Global Perspective
 
 
Introduction
Sales training can provide a variety of benefits that include
Higher sales force performance
Improved customer relationships
More efficient time management
Less need for management supervision
Greater product and market knowledge
More comprehensive understanding of firmpolicies
 
 
Importance of sales training
Critical because of cost of sales call
Sales activities must be efficient
Sales force must produce satisfied customers
Salesperson must also be able to operateglobally
Distinct language and cultures
At great distances from headquarters
Training provides skills needed to succeed
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