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08h00

Registration and Welcome
DAY 1
09h00

KEYNOTE ADDRESS
Sir Martin Sorrell, Chief Executive \u2013 WPP
09h45
The Brand Positioning in Formula One
\u2022
Where we are today: The facts and figures
\u2022
The manufacturer\u2019s brand
\u2022
Creating a Superbrand
\u2022
The independent team brand
\u2022
Panel Discussion:
Chairman: Michael Payne
Michael Payne - FOM

TBA
Antonello Perricone \u2013 Brand development and
partnership director, Ferrari

Jim Wright \u2013 WilliamsF1 team
Michael Payne, Antonello Perricone, Jim Wright,
11h00
The Role of the Sponsorship Agent
\u2022
Finder or facilitator?
\u2022
The Future of Sponsorship in F1
\u2022
The view from both sides
\u2022
Can the teams crack it in-house?
\u2022
Panel Discussion:
Chairman: Chris Lencheski
Steve Madincea \u2013 MD, Prism
Jason Campbell - Renault

Pippa Collett \u2013 Spectrum Sponsorship
Chris Lenchenski - SKI&Company in association
with Nielson Media

Steve Madincea, Jason Campbell, Pippa Collett,
Chris Lenchenski, Nielson Media, Ben Pincus
12h15
The importance of good research
\u2022
The AMD-FIA F1 survey
\u2022
Bringing science to research
\u2022
Is traditional research relevant anymore?
\u2022
What the numbers mean \u2013 interpreting research in
various markets
\u2022
Panel Discussion:
Chairman:
Henri Richard \u2013 Head of marketing, AMD

Steve Burgess and Joe Sweeney \u2013 Margaux Matrix
IFM Sports
Sport + Markt

Henri Richard, Steve Burgess, Joe Sweeney, IFM
Sports, Sport+Markt
14h30
Grand Prix Promotion: Art or Science?
\u2022
Selling a country
\u2022
Selling a region
\u2022
Selling a continent
\u2022
The role of the test track
\u2022
Panel Discussion:
Chairman:
Martin Whitaker - Bahrain International Circuit
Josep Ramon \u2013 Circuit de Catalunya
Shanghai International Circuit
Philippe Gurdjian \u2013 Excelis SA
M Whitaker, Philippe Gurdjian, Josep Ramon, SIC,
15h45
The Hospitality Effect: The Price and the Purpose
\u2022
The clients\u2019 objectives
\u2022
The Paddock Club - Quality is everything
\u2022
The key to great hospitality
\u2022
Panel Discussion:
Chairman:
Peter Harrison - Global Marketing
Isabelle Kaufmann - Allsport
Ros Ryder
Peter Harrison, Isabelle Kaufman, Ros Ryder
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