The Formula One Sponsorship Forum is about to get bigger and better. Building on the
success of last year\u2019s event it has expanded to include participation from other world class
motor racing championships and motor sport businesses.
To reflect this, as well as the increased demand in the event, the name has been changed
from the Formula One Sponsorship Forum to the Motor Sport Business Forum. The main
focus however remains Formula One.
The conference will continue to be Formula One based in its content with top industry players
covering over forty subjects.
The exhibition area has doubled in size from last year but already 65 per cent of the available
space has been booked or reserved. All of last year\u2019s exhibitors have confirmed their intention
to return. Register now to avoid disappointment.
This year\u2019s Forum will take place on 6-7 December 2006 to coincide with the FIA Gala
Awards Dinner. It is an event that no professional involved in the sport can afford to miss.
The Forum offers a unique opportunity for the motor sport business community to hear about
new ideas, discuss sponsorship initiatives, debate current issues, network, and meet old
friends in the convivial atmosphere of Monaco.
Throughout the Forum delegates will have numerous networking opportunities. The exhibition
floor will centre around the ever popular delegate meeting lounge and there will be a Cocktail
Reception at Le Meridien Beach Plaza Hotel, organised by Amber Lounge, Monaco\u2019s premier
party hosts.

Martin Whitaker, General Manager of the Bahrain International Circuit, said: \u201cAfter
successfully hosting the first event of the Formula One season, the Bahrain International
Circuit is delighted to be a major part of the last F1 event in 2006, the Motor Sport Business
Forum. We look forward to renewing the many friendships and business contacts we made
after exhibiting at the Forum last year.\u201d
Philippe Gurdjian, president and CEO of the Paul Ricard HTTT, said: \u201cThe inaugural event
proved the need to get the Business Community together. Circuit de Paul Ricard intends to
return and benefit from the dramatic growth of the conference.\u201c
Ulrich Lacher, managing director of IFM International, said: \u201cThe Motor Sport Business Forum
offers impressive opportunities for discussion and networking. This is the place where the
decision-makers of the motor sport industry will be.\u201d