The Motor Sport Business Forum is designed to bethe event where the motor sport industry meets; where business relationships are forged; deals are signed; important contacts are made and the latest information exchanged. The Motor Sport Business

Forum isthe essential event to attend for everyone who is, or intends to be, a part
of the motor sport industry; from sponsors, teams, suppliers, manufacturers and
venues, to hospitality, media, management, agents, broadcasters, journalists and a
whole host of other motor industry professionals. The Motor Sport Business Forum
is growing from strength to strength and is set to becomethe industry event of
2006. Top industry leaders will give invaluable insights into the whole business of
international motor sport and the \u2018business of success\u2019. But the event is much more
than a conference... it is a unique opportunity for debate, discussion and deal-making.
The Forum is designed to be interactive, informative and most of all, productive.

\u2022 Running a Manufacturer F1 Team
\u2022 The Evolution of a Modern F1 Team
\u2022 The Unique Challenges of the Independent F1 Team
\u2022 A new way of promoting Motorsport: FIA WTCC and Eurosport

Nick Fry \u2013 Honda
Alex Burns \u2013 Williams F1
David Richards \u2013 Prodrive
Jacques Raynaud \u2013 Eurosport

\u2022 The value of the Driver to Sponsors
\u2022 Anatomy of a Title Sponsorship Deal
\u2022 The value of the Independent Teams
\u2022 The Evolution of a Formula One Sponsor

\u2022 The Supplier/Sponsor Relationship
\u2022 How to Leverage your Sponsorship
\u2022 Driving incremental pro\ue000t: Sponsors/Supporters

Denis Marcel \u2013 Total
Sean Jefferson \u2013 Diageo
Simon Humphreys \u2013 Sports Marketing LLC

\u2022 Americas Cup and Formula One a Comparison
\u2022 What Formula One Can Learn From Other Sports
\u2022 Football and Formula One a Comparison
\u2022 Emerging Alternate Global Motor Sports

Michel Hodara \u2013 Americas Cup
John Armstrong \u2013 Momentum
Klaus Muller/Peter Daire \u2013 Tinarista/BSkyB
Ian Forbes \u2013 FIA GT