by many as the best in the business
and have a reputation for under-
standing the Formula One industry
better than any other writers work-
ing today. As a result stories are
right on the agenda and often ahead
of the agenda. In factBusinessF1 is
the only source of in-depth business
news in Formula One. It is often the
news behind the news.

publication for the business of Formula
One. It is a must-read for decision-mak-
ers in the burgeoning Formula One
industry, the richest sport in the world.

and management of the sport. A unique
mix for insiders and those on the periph-
ery of the sport in the marketing industry

industry. Readers have been attracted by an editorial style that
records everything that revolves around
the Formula One circus, everything that
is outside the actual racing and driving.

Now with a circulation that regularly
exceeds 7,000 a month each copy is esti-
mated to have a readership of between
six and seven people. This means the
average readership of a single issue is
approaching 50,000 readers around the
world. Few other magazines have a
readership approaching that number.

After launch in 2002 the magazine now supplies the industry
with mission critical information made up of insight, statistics,
analysis and features. Over ninety per cent of editorial is
exclusive, original and timely.

news but also the best news analysis mixed in with in-depth features and highly researched special reports.

respected for its even-handed treatment
of industry
players. Readers

For advertisers this means that
advertising is more effective because
it is entirely and specifically focused on
decision-makers in the business of
Formula One.

There is no magazine likeBusinessF1
with its unique influence on the Formula
One community.

Formula One and read by perhaps as many as 90 per cent of the key
decision makers within the global motor racing community every
month. The reports alternate between profiles of sponsors, motor

Insight stories are the longer and
more detailed stories of the news
behind the news. It is a mixture of
issues, information and statistics.
Statistical information and its
analysis is a vital part of the
Insight-style reporting. For example
during the seasonBusinessF1 is the
only public source of accurate tele-
vision ratings and attendance fig-
ures for races.

industry executives,
Formula One per-
sonalities and occa-
sionally major
investigations car-
ried out by the

reflects important
trends and highlights
people and issues of
importance. It is
designed to be a
reflection of the important issues of the day in Formula One. It also
alternates its interest so that at least once a year an important personal-
ity from different parts of the industry will feature on the cover.