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CASE STUDY-1
 
INTRODUCTION TO COCA COLACO.
It
is the world's largest beveragecompany, largest manufacturer,distributor and marketer of non-alcoholicbeverages ,based in US.
 The Company was bought in 1892.
It currently offers nearly 400 brands inover 200 countries or territories andserves 1.5 billion servings each day.
 The Coca-Cola Company is headquarteredinAtlanta,Georgia.
Its current president and CEO is
 
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