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Green Marketing

Green Marketing

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Published by ali3800

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Published by: ali3800 on Jun 21, 2009
Copyright:Attribution Non-commercial

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09/20/2010

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Industryselected : Lenovo
 
 
What is Green Marketing?
All activities designed togenerate and facilitateany exchanges intendedto satisfy human needs or wants, such that thesatisfaction of theseneeds and wants occurs,with minimal detrimentalimpact on the naturalenvironment
 
 
Why is Green Marketing Important?
Limited resources to satisfy world’s unlimitedwants
Looks at how marketing activities utilize theselimited resources, while satisfying consumerswants, both of individuals and industry, as well asachieving the selling organization's objectives

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