A communication function usedto promote mutual understanding between an organization and itsvarious stakeholder groups
Why is PR Needed?
•Complex structure of Industry•Importance of Employee Relations•For Good Communication•Increasing Competition
Johnson & Johnson
•The world’s largest and most comprehensivemanufacturer of health care products•Founded in 1886•Headquartered in New Brunswick, New Jersey•Sales of $64 billion in 2004•200+ operating companies in 50+ countries•109,000+ employees worldwide•Customers in over 175 countries