PROFESSIONAL EXPERIENCEEUNIQUE ENTERPRISES
, Chicago, Illinois 2009-Present
Founder & Principal
Eunique Enterprises is a boutique media company championing sports, travel and intercultural understanding through new and traditional media. As Principal, my primary duties include setting the company editorial strategy; planning and producing editorial content (including books, blogs, articles, speeches, etc.); developing unique partnerships with athletes, celebrities, andmedia outlets; speaking at digital conferences; covering key events for clients or as an independent reporter; managing company P&L and fundraising efforts. Recognized social media specialist with a Klout score of 63 and as an establishedinfluencer on Travel and Tourism, Olympics, and Digital Media.
Served as an independent reporter for the 2012 London Olympic and Paralympic Games writing 25 articles in 11 days
Stellar coverage led to two appearances on the BBC World
Have Our Say
and a reporter role for the
Kenya Daily Nation Newspaper,
the largest daily newspaper in East Africa.
Raised $6,000 in a successful Kickstarter campaign for the publication of the Travel Guide to Multicultural London.
Assist director Harry Davis on long-term documentary project,
in filming and business development. Filmfollows two female track and field athletes over course of five years.
Selected as a 2011 SXSW Interactive Conference Presenter,
100% Viable, 1% Visible, Minority New Media Entrepreneurs
Wrote and published a 260-page June 2010 comprehensive travel guide to Black Paris that was featured at the AllianceFrançaise de Chicago, Minneapolis, and Milwaukee.
Quoted in 2010 Harvard Business Review article, “How Social Media is Changing Olympic Coverage”
Selected as a contributor for The Huffington Post, Loop21.com, Grio.com, and Careerbuilder.com
Chicago, Illinois 2010 - 2011
Editor and Digital Content Manager
Burrell Communications is a full service marketing communications company known for its leadership, solid strategicapproaches, creative astuteness, and forward thinking. The agency is part of the Publicis Groupe, services a variety of Fortune500 clients including P&G, McDonald’s & Comcast. Served as the Editor & Content Manager for
, amulticultural website created by American Airlines. Primary duties included leading video production, developing marketing plans and conversation calendars, directing technical projects, managing social media presence, creating new ways to target andengage consumers online, and analyzing website and community performance through web and social media analytics, andsource tracking tags.
Introduced a social media content calendar that increased Klout score from 19 to 53, doubled Facebook likesorganically, and quintupled Facebook community activity over 5 months
Initiated outreach program with influential bloggers that resulted in 30 blog posts about the brand, resulting in morethan 140,000 page views, and raised awareness among influential African-Americans
Managed production of ten 5- to 7-minute videos featuring talent Nelson George, an influential author and journalist,in international destinations. To date, these videos remain site’s most viewed with, on average a 100% higher viewership than other videos
Developed first site marketing plan that included sweepstakes, contests, and strategic sponsorships with topbloggers in order to optimize website traffic, social media outreach and brand awareness
Introduced new features to the site, including the ability to add a venue, Facebook open graph and likes. New featuresincreased community engagement and interactions on site (comments, likes) by 500%
, Chicago, Illinois 2006 - 2009
Manager, Education & Culture Program
Non-profit organization that championed Chicago’s bid for 2016 Olympic and Paralympic Games. Primary duties includeddeveloping, launching and managing large scale education and cultural initiatives, managing yearly budgets up to $350,000,leading a team of five people, and supporting the development of the Chicago 2016 website.
Launched national Olympic Week Program sports and education program involving 350 schools, 230,000 students,and 15,000 teachers; Increased participation 10 times from previous year. Education initiatives show IOC that the bid was promoting the Olympic Values. Initiative heavily promoted in the final bid presentation.
Established Chicago 2016 Star Reading program with the Chicago Public Library to increase reading and promoteOlympic values; Program visited 30+ libraries and reached thousands of youth