Description

“ANALYSIS AND IDENTIFICATION OF SMALL MEDIUM BUSINESS (SMB) CUSTOMERS WITH AIRTEL”

The company Bharti-Airtel has 3 basic SBUs- the fixed line, the mobile telephony and the data business units. Every SBU has got its own operations, sales and marketing teams. When a customer who is using all the three types of services of Airtel has any kind of problem with his devices/ networks then he needs to address the particular issue to the respective SBU contact person, he has a problem with. Our project aims at convergence of all the three SBUs in order to give its customers better services and even greater quality assured service to all its corporate customers. Our project aimed at achieving the same target. We actually did a feasibility analysis on the convergence issue. Airtel in all wanted to map the existing active key SMBEs (Small and Medium Business Enterprises) accounts with it which holds a business potential.
I collected the data through various questionnaires given to me by the company and analysed the same.