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making places

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Sos of Uba Rvalsao∙

an publication

winter

2009

WELCOME TO THENEW LOOK URBANO

‘Place making’ is being embraced by the public and

prvate ectr r t rle n ecnmcally and cally ucceul develpment arund the wrld.

Place making is the art o combining winning in-

gredients to turn a block of land into a destination thatenlivens your senses, makes you smile and entices you

to linger a little longer. Whether it’s a park, a publicsquare or a street, a good place attracts people like

mth t a ame.In ur alute t th new wrld  urban develp-ment,

Urbano

examne the cty wth a place maker’

eye. International place making expert Fred Kent re-

cently vted Perth and hare h dea wth

Urbano

.He envage a chan  detnatn lnked acr the

city, to inject life and prosperity that will see Perth rise

abve the current ecnmc uncertanty.One  the place et t tar n the cty’ uture the Perth Cultural Centre. A new vn r the rede- velpment  the Cultural Centre  n the wrk, and

Urbano

gan a unque nght nt th prce rmthree key player.A ene  place nt nly cme rm the tangble

destinations that make up a city, it also comes rom

the ntangble mage the cty cnjure up. Tee twace  ‘place’ eed  each ther and  we al takea lk at the Perth brand and hw th  develpngalngde ur phycal nratructure.

By its very nature place making is a partnership– a joint efort between community, industry andgovernment. So as you read through these pages

remember, n matter wh yu are, yu have a rle t

play in moulding uture Perth. Perth is your place –

embrace t!

The magazine’s new design is a refection o aresh approach to urban development in Perth.

Urbano

 publhed by EPRA Edtr: Purple CmmuncatnArt Drectn and Degn: Blck (BlckBrandng.cm)Sme  the vew expreed n th magazne arepernal and may nt necearly be the  EPRA andn repnblty  accepted r the vew r therubequent eect.

Urbano

 prnted n 100% recycled,Autralan-madepaper.Te manuacturng  the paper cmpled wthenvrnmental tandard iso 14001.Pleae recycle.

2SNippETS4WHAT’S iN A BRANd

Hw huld Perth bepreentng tel t thewrld and why de tmatter? We meet ne the wrld’ remtauthrte n natnbrandng.

6pERTH CULTURAL CENTRE– A CAST Of STARS REAdy TO SHiNE

Perth’ cultural heart abut t g thrught mt gnfcantrevamp.We lk at hwthe Centre can becmea cultural mecca nthe cty.

10 THE pLACE MAKER

We talk t nternatnalplace makng expertFred Kent abut hwt create cte thatattract peple.

15MAKiNg THEiR MARK

We prfle me  Perth’ mt amazngcreatve park.

20 THE URBANiTE fiLE

Eghty-three year-ldBll Chew tell whatt wa lke grwng upChnee n Nrthbrdgehal a century ag.

CONTENTS

Ejy  ll   Rm  h   Ph h Cl tae A Glly. T lxh

Rome … a shared response

 hg h Glly l 30 My d   y Gy d Mg Vg.O  h y’   , h Cl taeA Glly h  gg   h d d h d mmy  ly  y. Wh ll, l d lxh g hgh h y, hGlly l h m  h vdd  m   Cl tae’d  d dg hl –  x my’  Nhdg  yl d  l.Fd  h’ hg  .gllyl.m.Wh  g gl d -g mllçd, 2 V Av  hl dhlgl  h ll mv gy m, h  dvy dhlh, d mm h ldg’  .T ldg  W Al’ gldg, hvg ly  dd h ’ 6-S G S g m h G BldgCl  Al.T f l   gy  ylgym  d l  dmd,  ll xv gy d  -mg l.Oh v ld d   h  vd g gy  h ldg, vhlld m  vd l gy  dgd mvd  qly d md lvhh d  lgh, dg dm d gl.

SNIPPETSSNIPPETS

perth’s o whserer

Entrepreneurial animal lover Richard Gilroywalked away rom a 30 year career inengineering six months ago to fll a hole inPerth’s growing pet care market. Today, hishomemade organic dog treats are beingshipped around the country and even as araway as Saudi Arabia.You’ll fnd Falka G’s Dog Treats at TheMarkets @ Perth Cultural Centre. “I love whatI am doing and the small scale, personalisedmarket environment is perect or myproduct,” Richard says. “The response so arhas been antastic and the dogs are my bestmarketers. I’m sure that i dogs got pocketmoney, they’d spend it at Falka G’s!”The Markets @ Perth Cultural Centreoperate 10am–5pm weekends and arelocated at the corner o Beauort and JamesStreets, opposite the entrance to the WAMuseum. Find out more atwww.theperthmarkets.com.auJust when you thought you’dmastered social media byjoining Facebook, a new onlinephenomenon is sweeping theworld. In March 2009, a Nielsen.com blog ranked Twitter asthe astest growing site inthe ‘Member Communities’category, with a massive growthrate o 1382%.‘Tweets’ are text-basedposts o up to 140 characters inlength. Updates are displayedon the user’s profle page anddelivered to other users whohave signed up to receive them.Some o the early adopters inPerth’s corporate world includeTourism Western Australia, ABCNews Perth, Transperth, Scitechand the Art Gallery o WA. Andwith the likes o Britney Spearsto Kevin Rudd embracing thetechnology, we may soon seesome o our own ‘Perthonalities’twittering away.

WA’s reenest buln The hstory o Cave

Australian musician, songwriter and author Nick Caveis now the subject o his own exhibition hosted by theWestern Australian Museum in the Perth Cultural Centre rom 23 May to 19 July 2009.Go behind the music and into Nick’s imagination and the sources o his unique vision through original lyrics,notebooks, artwork, photography and books. Tere will also be objects rom the musician’s own library and ofce, and rare and previously unavailable video and documentary ootage.

W h a t a t w i t

A lttle ece o Rome n perth

Phgh y Gy Vg,m h xh

Rome …a shared response.

urbano winter 2009