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MARKETING ASSIGNMENT
AASIGNMENT OF MARKETINGSTRATEGIES
PREPARED BY:AAMIR HAYAT
SUBMITTED TO
PROF. DANISHMAND
STUDENT OFGRADUATE SCHOOL OFMANAGEMENTINTERNATIOMAL ISLAMICUNVERSITY ISLAMABAD
In relation to our task I have visited the office of 
AHMAD FAROOQ
 
managermarketing
of 
Askari Cement Limited Wah. (
Office is situated at AWT Plaza, Sadar Rawalpindi
)
1
 
MARKETING ASSIGNMENTMy basic question was what is marketing? To what extent it is important for organizations? Marketing in cement industry? How people are doing marketing nowdays?He starts saying that marketing is nothing but the use of your mind. You can doany thing which you want to do by using your mind. There are no hard and fast rules for marketing. Marketing is all about to provide awareness to people and to persuade them to buy your product and care for your customer to make them a satisfied and happycustomer.All marketing activities depend upon objective of the organization. What anorganization wants to achieve is the base of all marketing activities. All activities, after when the goods are produced to selling these goods to ultimate consumers and gettingfeedback from them are included in marketing. Improvement of products by using thisfeedback is also included in marketing.Then he said that they are producing three different kinds of cement which are
Grey cement
White cement
Selphate resistance cement
Grey cement is mostly used for normal construction. White cement is used for tilework on floor or on walls. Selphate resistance cement is used in bases of the buildings toneglect the effect of salinity.He told me that there are four large units are working is area (Near Rawalpindi) whichare
Askari cement
Fuji cement
Fecto cement
Best way cement
And one small unit of Dewan group,
Dewan cement
.He told that these companies use different polices. For instance he told that whenever these companies decide to penetrate in new market, Askari cement use the policy of hitting borders of that market and then to penetrate towards centre. While Fuji and Fectotarget centre of the market first and then spread towards borders of the market.2
 
MARKETING ASSIGNMENTThen he told me that cement is mostly sold to these channels
Distributors
Petty buyers
Government institutions
Mega projects
Transporters cum distributors
 Distributors purchase cement from company and then distribute or sell toultimate consumers. Petty buyers mean small purchasers of cement. Governmentinstitutions like
CDA
purchase cement in large quantities for construction of various projects. Some times central or provincial governments’ starts mega projects likeconstruction of dams which is also big users of cement. Transporter cum distributorsmeans transport and distributor together which purchase in small quantities.He said that dealer’s network play very important role in selling a product andto create a good reputation by providing timely supplies to consumers.He told that they give a specified area to every dealer in which he has the sole authorityto sell the product. They give target to every dealer to sell a specific quantity of product.Dealers pay certain amount as security to company after which they can buy cement fromthe company. Some cement companies retain documents of vehicles as security.He also told that satisfaction of dealers is also very important for creation of good word of mouth. He also said that dealer are the representatives of the company if they remain dissatisfy they will harm the reputation of company. Dealers are running their own business. They are concerned with their own profits. If company gives them sufficient commission they remain satisfied. There aresome other ways which companies can use to remain in contact with their dealers, these3
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munna123456

sir please send me. it will we very imp. for me. i will be very thankfull to u pcchadha@gmail.com

reply05 / 09 / 2010
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