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INTRODUCTION
Lewis in 2006 defined Project management as, “Application of the knowledge, skills, tools andtechniques to project activities to achieve project requirements. Project management isaccomplished through the application an integration of the project management processes of initiating, executing, monitoring, controlling and closing”.(Lewis, 2006, Pg 4)The above definition gives us a clear understanding about what the project management really is.The process of bringing up different tools, methodologies, skills and expertise together,integrating them all to achieve a common goal, is the basic theme of project management. Whilemanaging any project, project manager has to pay a lot of attention toward each and everyactivity taking place, a lot of efforts needed to be put in before initiating any project. Theseefforts start when you start thinking about any project to accomplish. What that project is? Howwill I do it? What techniques to be used? Who will provide the funds for it? What are theresources needed (Human as well as financial)? These and many more are the questions that youneed to ask yourself before initiating any project. Project manager needs to monitor and controleach and every activity because he is the person who at the end will held responsible for all thework done, says Gary Heerkens, “Project Manager, the person, ultimately responsible for thesuccess or failure of the project”(Heerkens, 2001, Pg 2)A big event organizing company came into contract with our advertising firm to launch their marketing campaign. We are a stable advertising company with staff more than 80, a well-located office and a high profile in the market. Project is defined below in detail.
PROJECT PLAN
We are a third party Marketing and advertising firm. We recently had a contract with Saharaevent organizers to launch advertising and marketing campaign for their upcoming musicalconcert. They are looking forward to launch musical show as a biggest event of this year, so theywant to out-source their advertising and marketing to our company called Afkar advertising co.we have named the project as “Sahara”. This project will last for 4 months, starting from 1
st
of May 2009 to 1
st
of September 2009. The project will be sponsored by the Sahara eventorganizing company. This project have been allocated 0.5 Million euros.The
Sahara Marketing Campaign
Project Plan will provide a definition of the Project, and willinclude the Project’s goals and objectives. In addition to that, the plan will be taken as anagreement between the following parties,
Sahara Event organizers
(Project Sponsors), Steeringcommittee, Project manager, project team and all other people associated or affected by the project.
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