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Search Engine Optimization (SEO) in 4 Easy StepsSearch engine optimization can be a very effective tool to get better organic searchvisibility and therefore drive more traffic to your web site. The challenge is thatsearch engine algorithms are a black box. No one knows for sure which factors areaccounted for and how heavily they are weighted, but through experience and trialand error, we’ve uncovered four factors that can help boost your organic rankings.1.Proper Keyword Selection: It’s very important to focus your SEO efforts onthose keywords that matter. If you don’t, you will waste time and energyoptimizing on the wrong terms. Keywords that matter have a good amountof search traffic, are not too competitive and, most importantly, are agood fit for your business. To find the best keywords, utilize a tool such asGoogle Keyword Tool to collect data on traffic, competition and then useyour own business-judgment to choose the keywords that are mostrelevant to you. Most of our clients will then narrow down their list to asmall group of keywords that they want to focus all their efforts on.2.Page Content: Search engines like content. They look for the actual text oneach page as well as the HTML behind each page. To make your pagesspider-friendly it is important to combine a contextual approach with ascientific approach when developing page content, to satisfy a reader’sinterest as well as search engine requirements. These four guidelines willhelp take you through the process:a.Keyword Density- Balance keyword density with total word count toensure your keywords will be visible to a search engine spider. Thisway the search engines will easily pick up on your keyword amongall other page content.b.Keyword Proximity- Don’t stuff the same keyword into the very firstsentence on your page. Balance readability with science andintersperse them carefully throughout your content.c.Distribution- Don’t limit keyword placement to your body content.Utilize them in headings (H1 through H6), internal text links, andvarious tags that will be explained in more detail, such as title tags,alt tags, meta tags, etc.d.Page Topic- Ensure that your keyword is relevant to your page.Don’t choose the keyword ‘pay per click’ and optimize a pagefocused on search engine optimization. If you don’t have a pagethat best fits your keyword topic, create a new one.Also, when planning SEO copywriting, create a guide so your copywriterand web developer are both aware of the page elements that need to bealtered. Assign keyword density and total word count to each pageelement and provide examples where necessary.3.On-Page Website Factors: Aside from body content, there are severaladditional factors that should be altered for search engine spiderrecognition- Title Tag, Meta Keywords Tag, Alt Area Tags, and Page URL
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