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The Ten Types of Tweets on Twitter by Bob Cargill
From Lance Armstrong to Shaquille O’Neal (The Real Shaq), Demi Moore to Yoko Ono, ArnoldSchwarzenegger to Barack Obama (and, oh, let’s not forget Oprah), it seems almost everyonewho’s anyone is now using Twitter, the micro-blogging service, to reach out and touch someonein 140 characters or less.Twitter’s hit the big time, no question, being used by a legion of celebrities to communicate withtheir fans. But it’s also gone mainstream as more and more of its new users are everyday people.And then there are the marketing professionals like you and me.“An overwhelming majority (88%) of marketers in a recent survey say they are now using someform of social media to market their business,” reported MarketingCharts recently, citing theSocial Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses by Michael A. Stelzner as its source.Twitter, blogs, LinkedIn and Facebook were the top social media tools used by marketers, “withTwitter leading the pack,” according to the report.So how many different ways are there for marketers like us to express ourselves to a mass of followers, fanatics and friends on Twitter?Well, for starters, here’s a list of the ten types of tweets that seem to prevail on Twitter, each of which you might work into the rotation during the course of your communications on this phenomenally popular social media platform.
1. News and Information
. Some folks use their Twitter accounts mainly to disseminate newsand information, whether it’s about their own organization or not. For instance, on the Nowspeed Twitter account, I’ll often write tweets about what I deem significant industrydevelopments and trends. I’ll read something interesting then share it with my followers, doingthem the service – at least that’s my intent – of identifying must-read stories.
2. Educational
. To be successful on Twitter, you have to be generous in your sharing of knowledge and expertise. Those with the most followers are looked up to and depended on for their ability to teach and to lead, for their willingness to commit the time necessary to helpingothers succeed.
3. Status Updates
. Let your followers know what you’re up to at the moment, whether you’reabout to give a big presentation, get on a plane, buy a new book, jog a few miles or attend your child’s Little League baseball game. In describing such activities, both professional and personal, you’re helping others get acquainted with you. And more people do business with thosethey know and trust.
4. Random and Personal
. To reveal your personality on Twitter is to be successful on Twitter.To be faithfully followed, it’s absolutely necessary. You don’t want to be predictable, formulaic
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