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Charles Bazerman
The study of how people use language and other symbols to realize human goals and carry out human activities . . . ultimately a practical study offering people great control over their symbolic activity.
Michael Hyde and CraigSmith
The primordial function of rhetoric is to "make-known" meaning both to oneself and to others.Meaning is derived by a human being in and through the interpretive understanding of reality.Rhetoric is the process of making known that meaning. Is not rhetoric defined as pragmaticcommunication, more concerned with the contemporary audiences and specific questions thanwith universal audiences and general questions?
Alfred NorthWhitehead
The creation of the world -- said Plato -- is the victory of persuasion over force. The worth of men consists in their liability to persuasion.
Patricia Bizzel
"Rhetoric is the study of the personal, social, and historical elements in human discourse- howto recognize them, interpret them, and act on them, in terms both of situational context and of verbal style. This is the kind of study one has to perform in order to effect persuasion, thetraditional end of rhetoric.""Foundational and Anti-Foundationalism" (1992)
George Kennedy
"Rhetoric in the most general sense may perhaps be identified with the energy inherent incommunication: the emotional energy that impels the speaker to speak, the physical energy expanded in the utterance, the energy level coded in the message, and the energy experienced by the recipient in decoding the message." "A Hoot in the Dark" (1992)
Victor Villanueva
"Language used consciously, a matter of rhetoric, is a principal means -- perhaps the means --by which change can begin to take place. . . . Rhetoric, after all, is how ideologies are carried,how hegemonies are maintained. Rhetoric, then, would be the means by which hegemoniescould be countered."Bootstraps: From an American Academic of Color (1993)
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