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Table Of Contents

Pokok Bahasan
Nilai Penting
Lingkungan Ekonomi
Sistem Ekonomi
Kapitalisme
Sosialisme
Ekonomi Kerakyatan
Lingkungan Ekonomi Pemasaran Internasional
ASEAN
APEC
Prinsip APEC
Kesepakatan OAA
WTO
Pendapatan Negara
-kNeraca Pembayaran
Pola Perdagangan
Tugas Bonus
Lingkungan Budaya
Elemen Dasar Kebudayaan
Perbedaan Budaya (Geert Hofstede)
Dimensi Budaya (Geert Hofstede)
Budaya Konteks Rendah
Budaya Konteks Tinggi
Indeks Suap & Korupsi
Lingkungan Sosial
Lingkungan Hukum
Hukum Penghambat
Cara Menyelesaikan Konflik
Lingkungan Politik
Resiko Politik
Strategi Memasuki Pasar Internasional
Perbandingan Ekspor
Kontraktual
Keunggulan Kontraktual
Kerugian Kontraktual
Investasi Lansung
Keunggulan Investasi Langsung
Kelemahan Investasi Langsung
Strategi Pemasaran
Strategi Pemasaran Internasional
CLV & CE
Experiential Marketing
Blue Ocean Strategy
Brand Equity
Servqual & SPC
CSR
Co Branding (1 + 1 = 11)
IMC
CRM
ROI Marketing
Network Marketing
Strategi Produk
Jenis Produk
Pemosisian Produk
Faktor Pemilihan Strategi Produk
Strategi Perancangan Produk
Produk Baru
Fungsi Departemen Produk Baru
Menentukan Harga
Pertimbangan Penetapan Harga
Langkah Menentukan Harga Dasar
Pengaruh Lingkungan terhadap Penetapan Harga
Harga Transfer
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manajemen pemasaran internasional

manajemen pemasaran internasional

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Published by Ega Fajar Permana

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Published by: Ega Fajar Permana on Sep 09, 2013
Copyright:Attribution Non-commercial

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11/14/2013

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