ShS SFE’S k E ZEl
In 2009 a campaign led by SAFE beamed images of mother pigs suffering insow stalls to households all over the country. Footage of pigs spending theirwhole lives conned and unable even to turn around featured on nationaltelevision, shocking the nation. The subsequent outcry caused a controversythat eighteen months later led to real change in the welfare and regard of pigswith a phase-out of the cruel stalls (which becomes law in 2016).SAFE has since turned the spotlight on battery and colony cages for hensand is now launching an exciting new campaign called ‘Stop FactoryFarming’, with a broader perspective on all cruel factory farming methods.Stop Factory Farming aims to end the cruelty of intensive farming methods inNew Zealand.
Factory Farming in ‘Clean Green’ New Zealand
With agriculture being the backbone of the New Zealand economy, many of us believe our farmed animals are well-treated and respected. Our “clean,green, 100% pure” reputation depends on it. However, New Zealanderswould be shocked to know that intensive farming has become big businesshere with most animals—one hundred million of them—cruelly conned infactory farms each year.Factory farming is far removed from the traditional scene of animals outsidein pastures, free to roam. In order to maximise prot, farm animals from pigs,chickens, turkeys to cows and ducks endure harsh and cruel lives, deniedtheir most basic needs. Many animals suffer anxiety, boredom, stress andillness in factory farms. They have no sunlight, no fresh air, no room to moveand no way to express their natural behaviour – for their entire life.SAFE’s new Stop Factory Farming campaign will expose cruel farmingpractices, and stop them, through education and advertising in a consumer-driven campaign asking shoppers to avoid factory-farmed products!
NEW CAMPAIGN GOES NATIONAL
• Say no to colony cages• News from SAFE’s Managing Director• Rodeo, jumps racing, SAFE aroundthe country and more!
“I stopped eating chicken years ago when Isaw what chickens who were bred for meat went through, from their sad beginnings totheir cruel and premature end. Why would anyone support an industry that was so cruel to animals?”
Billy TK Jnr., Musician
Our awesome new campaignmaterials include a newwebsite, videos, infographicsand printed leaets.
Discover more about thecampaign over the page!
INSIDE YOUR NEW SAFECAMPAIGN REPORT
ntroducing SFE’s new
STOP FACTORY FARMING