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Bbc Guide

Bbc Guide

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Published by ViviCampbell
Brand Guideline Manual
Brand Guideline Manual

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Published by: ViviCampbell on Jun 23, 2009
Copyright:Attribution Non-commercial

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01/08/2011

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BRAND AND DESIGN GUIDELINES
Commercial initiatives and their promotionbased on BBC-owned brands or content
October 05bbc.co.uk/branding/guidelineshttp://mcanda.gateway.bbc.co.uk/branding/pdfs
 
INTRODUCTIONThis document provides brand and design guidelines for commercial initiatives andpromotional campaigns based on brands, programmes or content owned and licensedby the BBC.Consumers strongly associate these initiatives and campaigns with the BBC, so it isimportant that these work together to build and protect the BBC brand.
 
CONTENTS
01THE BBC BRAND
Values and principles that determine the behaviour of theBBC brand in a commercial environment
Reminder of stages you must comply with,and the BBCdepartments that can assist you
Guidelines for use of the BBC blocks (master logo)
Policy and design guidelines on the development of commercial initiatives
Policy and design guidelines for advertising and promotionalcampaigns
Policy and design guidelines for commercial initiatives involving third-party brands

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