Commercial initiatives and their promotionbased on BBC-owned brands or content
October 05bbc.co.uk/branding/guidelineshttp://mcanda.gateway.bbc.co.uk/branding/pdfs
INTRODUCTIONThis document provides brand and design guidelines for commercial initiatives andpromotional campaigns based on brands, programmes or content owned and licensedby the BBC.Consumers strongly associate these initiatives and campaigns with the BBC, so it isimportant that these work together to build and protect the BBC brand.
CONTENTS
01THE BBC BRAND
Values and principles that determine the behaviour of theBBC brand in a commercial environment