CadillacunveilstwoEuropeanPremiersatFrankfurt MotorShow

Cadillacisgrowingdrivenbyproductoffensive Elmirajgrandcoupeanewexpressionforluxuryandperformance 2014CTSlonger,lowerandleanerwithsublimeluxury Salesbegininearly2014,Elegancestartsat49900.inGermany CadillacELRelectrifyingpresenceanewdimensionofadvancedtechnology

FRANKFURTCadillacisexpandingitsportfoliowithanarrayofnewmodelsasvisitorsofthis yearsFrankfurtMotorShowcanwitnessattheCadillacdisplayinHall9.TwoEuropean premierestheElmirajConceptCoupeandtheCTS,anallnewuppermidsizepremiumsedan arebeingunveiledinEuropeforthefirsttime.TheextendedrangeelectricELRcoupe celebratesitsGermandebut. Cadillaciselevatingandexpandingitsportfolioaspartofalongtermmissiontoreclaimitsplace withinthehighestlevelsoftheglobalpremiummarket. Newmodels,liketheawardwinningATSsportsedan,thedramaticELRelectricpremium coupe,theCTSwithitsmostengagingdrivingperformance,andtheElmirajConceptCoupe appealtoanewgenerationofcustomersandwillfurtherexpandthepresenceoftheCadillac brandinEurope. "CrownedbytwoEuropeanpremieres,theCadillacdisplayattheIAAinFrankfurtisaclear statementofwhereourpremiumbrandisheaded,"saysBobFerguson,SeniorVicePresident GlobalCadillac."TheElmirajconceptisamodernupdatetotheclassictwodoorgrandcoupe andcombinespureluxuryandperformancewithoptimalproportions.TheallnewCTS,stands forcrafteddesign,sophisticatedtechnologyandexcellentperformance.TheCTSisa challengingalternativetotheworld'sbestuppermidsizesedans.Ourthirdnewmodel,theELR isthefirstcoupewithExtendedRangeElectricVehicle(EREV)technologybyafullline premiumautomotivebrand.Withitsnew,dramaticdesignanditsadvancedelectricpropulsion systemitopensanewdimensionintheautomotiveluxurysegment." Cadillacisthefastestgrowingfulllinepremiumautomotivebrand.Its30percentgrowthratein boththeU.S.andworldwide,yeartodate,marksthehighestincreaseforCadillacsince1976. Elmiraj:embodyingpuredrivingenjoyment

Model BodyStyle Dimensions Height Width Length CurbWeight Powertrain Engine Power Torque

ElmirajConcept 4passenger,2doorgrandcoupe

1397mm 1930mm 5207mm Approx.1800kg

4.5literTwinTurboV8 500hp/367kW 680Nm

TheElmirajConceptshowcasesanewvisionforluxurydrivingandexploresnewdimensionsfor Cadillacsongoingexpansion.ItprovidesaninsightintohowtheCadillacStudioenvisions performanceandluxuryforthenextgenerationofdiscerningdrivers. Influencedinparticularbythe1967Eldorado,theElmirajisamodernupdatetotheclassic formatofatwodoorgrandcoupe,Elmirajisapureexpressionofstreamlineddesignand engagingrearwheeldriveperformance. At521cminoveralllength,thefourseatercommandspresenceandpoise,takingupwherethe memorableCielConceptleftoff. TheElmirajadvancesCadillacsphilosophyofdramaticdesignandperformance,and strengthensthecompanyscommitmenttolightweight,agilecars.Itisconstructedwithchassis andstructuralelementsofanongoingCadillacvehicledevelopmentprojectslatedforfuture production.ThisnewvehiclearchitectureexpandsthebrandspledgetolightweightRWD performance,exemplifiedintheATSsportsedanandtheallnewandelevated2014CTS, launchinginEuropeinearly2014. TheElmirajispoweredbya4.5litertwinturbochargedV8enginedeliveringanestimated500 hp.Thelongwheelbaseandcleanbodysidecharacterizethecarsspaciousdimensionsand highstatus. Thecarsinstrumentationfeaturesananalogtachometerandspeedometerthataretransparent.

Awidescreenhighresolutiondisplay,whichprojectsdriverinformationandtheimagesfroma frontmountedcamera,sitsdirectlybehindtheanaloggauges.A10inchtouchscreenfor navigationandconnectivitycanbeconcealedinsidetheinstrumentpanelwhennotinuse. The2+2layoutfeatureshighperformanceseats,designedtosupportspiriteddrivingwhilealso deliveringcomfortableseating. TheCadillacCrestappearsinaconceptualform,streamlinedandtailoredtothecarsoverall design.ThisdesignideaforarevisedcrestreflectsthefactthatCadillacsunmistakablesymbol hasevolveddozensoftimesthroughhistorytomarknewerasanddesignachievements. DesignersatGeneralMotorsadvanceddesignstudioinNorthHollywood,California,ledthe developmentofthecarsinteriorandexterior.TheElmirajondisplayinFrankfurtwashandbuilt byinhousecraftsmeninMichigan. CadillacElmirajSpecifications Bigger,better,lighterCTSpositionedatheartofuppermidsizeluxurymarket WhenitwillreachEuropeanshowroomsinearly2014,theallnew2014CTSisascendingtothe veryheartoftheuppermidsizeluxurymarketwithimprovedluxuryandsophisticated technology.IntypicalCadillacfashiontheCTSwillofferalotoffeaturesatanattractiveprice. StartingpriceoftheEleganceinGermanyis49900includingleatherinterior. Thecarislonger,lower,leanerandfeatureslightweighttechnologies,includingaluminumdoor structures,thatcontributetoalowercurbweightandanearperfect50/50weightbalance. Theresultisanorchestraofpartsallworkinginperfecttunetocreatethemostengagingdriving performanceinitssegment. FourtrimlevelsElegance,Luxury,PerformanceandPremiumwillbeofferedwithrearwheel orallwheeldrive. AllmodelscomestandardwithfrontBrembobrakeswithferriticnitrocarburizing(FNC) anticorrosionrotors.TheygivetheCTSstoppingpowerthatCadillacexpectstobebestin class.MagneticRideControl,theworldsfastestreactingsuspensionandahallmarkofVSeries models,comesasstandard.Selectabledrivemodesallowdriverstoadjustthevehicles performancedynamicsfortouring,iceandsnow,orsportdriving. Inside,theCTSisequippedwiththeCadillacUserExperience(CUE).TheCadillacUser Experienceliesatthecoreofthecarsintuitivetechnologies.Cadillacsinfotainmentsystem usessmartphoneandtabletinfluencedcontrolsandcommandstoaccessinformationand entertainmentdata.Aneightinch,highresolutioncolortouchscreenwithhapticfeedbackallows userstoswipeanddragpreferences.Bluetoothconnectivitywithvoicerecognitionisstandard withCUE,alongwithUSBandSDcardports. A5.7inchdisplayintheinstrumentclusterallowsthedrivertocontrolradio,phoneand navigationfunctionsthroughsteeringwheelcontrolswithouthavingtotakehiseyesofftheroad.

ThenewCTSwillcomestandardwithan11speakerBosepremiumaudiosystem,DAB+radio capabilityandactivenoisecancellation.Usershaveseveraloptionsforstreamingportablemedia deviceswiththreeUSBports,andauxiliaryandSDcardports. Theallnew2014CadillacELR:anewdimensionofadvancedtechnology Provocativeandprogressive,theELRisthefirstcoupewithExtendedRangeElectricVehicle (EREV)technologybyafulllinepremiumautomotivebrand.Itwillbesoldasofearly2014in NorthAmerica,expandingtoglobalmarketsincludingEuropeandChinainthesecondhalfof 2014.Thevehiclemarksanunprecedentedcombinationofluxury,advancedengineeringand progressivedesigninacoupethatisbothsportyandenvironmentallyfriendly. ItsindustryleadingEREVtechnologyprovidesafulldrivingrangeexceeding480kmonasingle batterychargeandtank,blendingpureelectricdrivingandanefficient,rangeextending1.4L gasolinepoweredgenerator.ElectricpowerissuppliedbyaTshaped16.5kWhlithiumion batterypackthatcanbecompletelyrechargedinabout4.5hoursusinga240Vchargingstation. TheELRcomesequippedwithadvancedchassisandsuspensionsystems,including continuousdampingcontrolandacomprehensivearrayofstateoftheartactivesafetyfeatures. CUEwithnavigationisstandard.Inside,theELRsclassic2+2layoutisdriverfocused, emphasizingmodernluxury,connectivityandpreciselycrafteddetails. TheCadillacELRhasanaggressive,forwardleaningprofilethatintroducesanew,progressive themeandproportioninCadillacsdesignevolution.Signatureverticalheadlampandtaillamp elementsabrandtraditionsince1948distinguishtheELRasaprivilegedmemberofthe Cadillacfamily. Cadillachasbeenaleadingluxuryautobrandsince1902.Inrecentyears,Cadillachas engineeredahistoricrenaissanceledbyartfulengineeringandadvancedtechnology.Its EuropeanlineupincludestheawardwinningATSsportsedan,theCTSandCTSVsedan, coupeandsportwagon,theSRXcrossoverandtheEscalade,afullsizeSUV.In2014,Cadillac willbeintroducingthenewCTSpremiumsedan,theELRtheworld'sfirstluxurycoupewith extendedrangetechnologyaswellasthenextgenerationEscalade.