Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
orcall us at : 08263069601
Summer 2013Bachelor of Business Administration- BBA Semester 3BBA 304 - Advertising and sales - 4 Credits(Book ID: B1598)Assignment- 60 marksNote: Answer all questions. Kindly note that answers for 10 marks questions should beapproximately of 400 words. Each question is followed by evaluation scheme.Q1. What is the meaning of advertising? Explain the advertising pyramid with a neat diagram.(meaning- 4 marks, advertising pyramid- 6 marks) 10 marks
Advertising or advertizingis
a form of communication for marketing and used toencourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specificgroup) to continue or take some new action. Most commonly, the desired result is to driveconsumer behavior with respect to a commercial offering, although political and ideologicaladvertising is also common. This type of work belongs to a category called affective labor.
Q2. What do you understand by Integrated marketing communication (IMC)? What are the variousroles of IMC?( meaning - 5 marks, roles
5 marks) 10 marksAnswer : Integrated Marketing Communication (IMC)
is a term that emerged in the late 20thcentury regarding application of consistent brand messaging across myriad marketing channels. Theterm has varying definitions depending upon the source cited. These definitions continue to form anongoing discussion in marketing - and therefore are included here for review, as the differences inthese discussions can play a part in how IMC is viewed and utilized.
Q3. While developing an advertisement, some theories are useful. Discuss the two theories todesign an advertisement.( 2 theories- 5 marks each) 10 marks
Advertising Design: Theoretical Frameworks and Types of Appeals
There are different advertising theories or approaches that guide the advertising campaign design.These theories are