Chapter 10: Introducing Project Communications Management
hat’s the most important skill a project manager has?
Communication.Project managers spend about 90 percent of their time communicating. Thinkabout it: meetings, phone calls, memos, e-mails, reports, presentations—the list goeson and on. Project managers spend the bulk of their day communicating news, ideas,and knowledge. They are communicators.Project communications management centers on determining who needs whatinformation and when—and then producing a plan to provide that needed information.Project communications management includes generating, collecting, disseminating, andstoring communication. Successful projects require successful communication—thus,communication is the key link between people, ideas, and information.Project communications management includes four processes, which may overlapeach other and other knowledge areas. The four processes include the following:
The project manager needs to identify thestakeholders and their communication needs and determine how to fulfilltheir requirements.
The project manager needs to get the correctinformation on the correct schedule to the appropriate stakeholders.
The project manager relies on EVM and otherperformance measurement to create status reports, measure performance, andforecast project conditions.
Stakeholder management isn’t easy, but it’s vital toa project’s success. As the project moves forward, the project manager needsto communicate project successes and setbacks—and resolve issues withstakeholders.
CERTIFICATION OBJECTIVE 10.01
Because project managers spend so much of their time communicating, it’s essentialfor them to provide adequate planning for communication. Such planning focuseson who needs what information and when they need it. A project manager must