India Media Monitor
© Heernet Ventures Limited. All Rights Reserved
India
Media Monitor
| Fortnightly newsletter on the Indian media industry | Issue No. 1, Published 17
th
April 2009 | Published by Heernet Ventures Limited (heernet.com) |
News stories
Latest Hindi language general entertainment channel audience data
Media agency, Media Vest launches Indian operations
TAM Media Research launches sports marketing business
Future Group acquires 60% stake in ad agency, Dhar & Hoon
Tata Indicom launchs mobile Facebook application
Indian Railways website is the largest ecommerce player in India
Walt Disney forms comic books partnership in India
UTV launchs mobile TV music video channel, UTV@Play
Rajshri Media launches local language online video website, Rajshri.com
United Business Media launches Indian real estate magazine, Property World
DTH operator, Sun Direct launches HD channel offering
Pathfinder Publishing launches new educational magazine, Career 360
Zee News launches Hindi news channel targeted at the states of Uttar Pradesh and Uttarkhand
Data
Share price data
Radio audience share analysis for March 2009
Advisory services
Heernet Ventures publishes this newsletter as part of its research coverage of the Indian media industry. You can accessmore research on the Indian media industry from our research website at G2Mi.com.If you are a media company or financial investor seeking growth opportunities in the Indian media industry, we can assistyou to ensure that you are successful in identifying and executing the best opportunities. With dedicated teams in bothLondon and India, we are well placed to provide ‘on the ground’ assistance and support.We can help you understand the structure of the Indian media industry and the key challenges that exist for foreigninvestors. We can also assist with deep analysis of key industry segments and assist you in both identifying andnegotiating with suitable, local companies. Over the last five years, we have worked on assignments across the publishing,Internet and broadcasting sectors.For an initial discussion, contact Harjinder Singh-Heer on +44 (0) 208 180 7223 or by email on harjinder@heernet.com.
India Media Monitor
© Heernet Ventures Limited. All Rights Reserved
News
Latest Hindi channel audience data
Date 17
th
April, 2009
The latest audience share analysis for hindi language generalentertainment channels shows that Viacom 18’s Colorschannel has taken the number 1 spot within 9 months of launch.
Channel Gross Ratings Points (GRPs)
Colors 292Star Plus 267Zee TV 235NDTV Imagine 90Sony Entertainment 36
Source: TAM Media, C&S, Age 4+ in Hindi language markets, April 5 - 11
However, Star Plus still has the 2 highest rated shows(Bidaai and Yeh Rishta Kya Kehlata Hai).
MediaVest launches in India
Date 17
th
April, 2009
The media agency MediaVest Worldwide announced thelaunch of its Indian operations in the cities of Mumbai,Chennai and Bengaluru. MediaVest Worldwide. Thecompany currently services a number of clients in Indiaincluding Cadila, Color Plus, Essar Retail, J Hampstead andRichemont Group. MediaVest Worldwide operates in 29countries and is a subsidiary of Publicis Groupe.
Future Group acquires 60% stake in ad agency,Dhar & Hoon
Date 16nd April, 2009
The Indian consumer services and retail company, FutureGroup has acquired a 60% stake in the ad agency, Dhar &Hoon. The subsidiary will be branded as D & H BlurbCommunications. Future Group has expanded beyond itscore retail business into telecoms, media, financial servicesand hospitality. Dhar & Hoon clients include BPL, Dabur,Godfrey Philips, and Future Group.
Mobile operator, Tata Indicom launches SMS-based Facebook offering
Date 16th April, 2009
The mobile operator, Tata Indicom has launched a Facebook application for mobile handsets; the application works usingSMS messaging. Tata have 31.8 million subscribers(approximately 10% of the market, December 2008.
Online gaming subscription service launched onindiagames.com
Date 5th April, 2009
Electronic Arts have launched their EA Games offer via theIndiagames website. The service is available on asubscription basis and offers over 300 games (includingleading titles such as FIFA, Need for Speed and Cricket).
Disney Publishing Worldwide launched comicbooks in India
Date 15th April, 2009
Walt Disney has entered into an agreement with a localIndian publisher, Junior Diamond, a local publisher topublish Disney comics in English and Hindi for the Indianmarket. Junior Diamond is planning initial print runs of 50,000 copies for each of the Donald Duck and MickeyMouse magazines. The company is also planning to launchadditional book titles including Snow White and the SevenDwarfs and Cinderella.
UTV launched UTVatPlay, a music video channelon mobile television
Date 14th April, 2009
UTV Software Communications, a leading diversified mediacompany has launched a music video channel for mobilebroadcasting called UTV@Play. The channel is available tosubscribers of the mobile networks of Idea Cellular, BSNL,MTNL and Vodafone. It offers over 5,000 music videos inHindi, English and a number of local languages includingPunjabi, Tamil, Telgu, Kannada, Bhojpuri and Marathi.There are two pricing options: charges of Rs. 10- 15 fordownloading unlimited music videos for 24 hours; or amonthly subscription of Rs. 30 - 99.
Indian railways website becomes the largestecommerce player in India
Date 15th April, 2009
India Media Monitor
© Heernet Ventures Limited. All Rights Reserved
The Indian Railways website has firmly established itself asthe leading ecommerce (and online travel) website in India.The estimated sales for the year to March 2009 are Rs 34billion, with annualised growth of 104% for the number of tickets sold. Industry estimates suggest that the siteaccounts for a third of India’s ecommerce market.
Rajshri Media launches online video website atRajshri.com
Date 14th April, 2009
The entertainment company, Rajshri Media launched anonline video website offering a range of Tamil and Marathilanguage films.
United Business Media launched a real estatemagazine, Property World
Date 13
th
April, 2009
The UK business media group, United Business Media haslaunches its real estate monthly magazine Property World inIndia.
Sun Direct launches HD services
Date 9 nd April 2009
The South Indian, DTH operator Sun Direct has launched anumber of HD channels as part of its DTH offering. SunDirect offers 130 TV and radio channels and has built asubscriber base of 3 million since its launch in December2007.Strong competition in the DTH sector has meant that entrylevel pricing is very low. Sun Direct offers an introductoryoffer of Rs. 499 which includes equipment, installation and a5 month subscription. Sun Direct is a 80:20 joint venturebetween the Maran family (promoters of the Sun TV group)and the Astro Group of Malaysia
Pathfinder Publishing launches a new educationalmagazine, Career 360
Date 8th April, 2009
Pathfinder Publishing (a new publishing group founded bythe promoters of the Outlook Group) has launched a newmagazine targeted at the education sector, Careers 360. Themagazine provides education and career planninginformation to both students and industry professionals. Thepublisher is targeting a circulation of 90,000 copies fordistribution through retail kiosks and colleges. Distributionwill by handled by the Outlook Group.
Zee News Ltd launched a Hindi news channel forUttar Pradesh and Uttarkhand regions
Date 05th April, 2009
Zee News has launched a Hindi news channel targeted at thestates of Uttar Pradesh and Uttarakhand. The channelbroadcasts a combination of national and regional news..Thestates have a combined population of 200 million.
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India Media Monitor (Issue 1)
A fortnightly newsletter covering developments in the Indian media industry. The newsletter is free and is also available for download at G2Mi.com. G2Mi.com is a leading website providing information and analysis on the global media industry.
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