India Media Monitor
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Latest Hindi channel audience data
The latest audience share analysis for hindi language generalentertainment channels shows that Viacom 18’s Colorschannel has taken the number 1 spot within 9 months of launch.
Channel Gross Ratings Points (GRPs)
Colors 292Star Plus 267Zee TV 235NDTV Imagine 90Sony Entertainment 36
Source: TAM Media, C&S, Age 4+ in Hindi language markets, April 5 - 11
However, Star Plus still has the 2 highest rated shows(Bidaai and Yeh Rishta Kya Kehlata Hai).
MediaVest launches in India
The media agency MediaVest Worldwide announced thelaunch of its Indian operations in the cities of Mumbai,Chennai and Bengaluru. MediaVest Worldwide. Thecompany currently services a number of clients in Indiaincluding Cadila, Color Plus, Essar Retail, J Hampstead andRichemont Group. MediaVest Worldwide operates in 29countries and is a subsidiary of Publicis Groupe.
Future Group acquires 60% stake in ad agency,Dhar & Hoon
Date 16nd April, 2009
The Indian consumer services and retail company, FutureGroup has acquired a 60% stake in the ad agency, Dhar &Hoon. The subsidiary will be branded as D & H BlurbCommunications. Future Group has expanded beyond itscore retail business into telecoms, media, financial servicesand hospitality. Dhar & Hoon clients include BPL, Dabur,Godfrey Philips, and Future Group.
Mobile operator, Tata Indicom launches SMS-based Facebook offering
Date 16th April, 2009
The mobile operator, Tata Indicom has launched a Facebook application for mobile handsets; the application works usingSMS messaging. Tata have 31.8 million subscribers(approximately 10% of the market, December 2008.
Online gaming subscription service launched onindiagames.com
Date 5th April, 2009
Electronic Arts have launched their EA Games offer via theIndiagames website. The service is available on asubscription basis and offers over 300 games (includingleading titles such as FIFA, Need for Speed and Cricket).
Disney Publishing Worldwide launched comicbooks in India
Date 15th April, 2009
Walt Disney has entered into an agreement with a localIndian publisher, Junior Diamond, a local publisher topublish Disney comics in English and Hindi for the Indianmarket. Junior Diamond is planning initial print runs of 50,000 copies for each of the Donald Duck and MickeyMouse magazines. The company is also planning to launchadditional book titles including Snow White and the SevenDwarfs and Cinderella.
UTV launched UTVatPlay, a music video channelon mobile television
Date 14th April, 2009
UTV Software Communications, a leading diversified mediacompany has launched a music video channel for mobilebroadcasting called UTV@Play. The channel is available tosubscribers of the mobile networks of Idea Cellular, BSNL,MTNL and Vodafone. It offers over 5,000 music videos inHindi, English and a number of local languages includingPunjabi, Tamil, Telgu, Kannada, Bhojpuri and Marathi.There are two pricing options: charges of Rs. 10- 15 fordownloading unlimited music videos for 24 hours; or amonthly subscription of Rs. 30 - 99.
Indian railways website becomes the largestecommerce player in India
Date 15th April, 2009