India Media Monitor

India Media Monitor

| Fortnightly newsletter on the Indian media industry | Issue No. 1, Published 17th April 2009 | Published by Heernet Ventures Limited (heernet.com) |

News stories

Latest Hindi language general entertainment channel audience data

Media agency, Media Vest launches Indian operations

TAM Media Research launches sports marketing business

Future Group acquires 60% stake in ad agency, Dhar & Hoon

Tata Indicom launchs mobile Facebook application

Indian Railways website is the largest ecommerce player in India

Walt Disney forms comic books partnership in India

UTV launchs mobile TV music video channel, UTV@Play

Rajshri Media launches local language online video website, Rajshri.com

United Business Media launches Indian real estate magazine, Property World

DTH operator, Sun Direct launches HD channel offering

Pathfinder Publishing launches new educational magazine, Career 360

Zee News launches Hindi news channel targeted at the states of Uttar Pradesh and Uttarkhand

Data

Share price data

Radio audience share analysis for March 2009

Advisory services
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News
Latest Hindi channel audience data
Date 17th April, 2009
The latest audience share analysis for hindi language general
entertainment channels shows that Viacom 18’s Colors
channel has taken the number 1 spot within 9 months of
launch.
Channel Gross Ratings Points (GRPs)
Colors
Star Plus
Zee TV
NDTV Imagine
Sony Entertainment
Source: TAM Media, C&S, Age 4+ in Hindi language markets, April 5 - 11
However, Star Plus still has the 2 highest rated shows
(Bidaai and Yeh Rishta Kya Kehlata Hai).
MediaVest launches in India
th
Date 17 April, 2009
The media agency MediaVest Worldwide announced the
launch of its Indian operations in the cities of Mumbai,
Chennai and Bengaluru. MediaVest Worldwide. The
company currently services a number of clients in India
including Cadila, Color Plus, Essar Retail, J Hampstead and
Richemont Group. MediaVest Worldwide operates in 29
countries and is a subsidiary of Publicis Groupe.
Future Group acquires 60% stake in ad agency,
Dhar & Hoon
Date 16nd April, 2009
The Indian consumer services and retail company, Future
Group has acquired a 60% stake in the ad agency, Dhar &
Hoon. The subsidiary will be branded as D & H Blurb
Communications. Future Group has expanded beyond its
core retail business into telecoms, media, financial services
and hospitality. Dhar & Hoon clients include BPL, Dabur,
Godfrey Philips, and Future Group.
Mobile operator, Tata Indicom launches SMS-
based Facebook offering
Date 16th April, 2009
The mobile operator, Tata Indicom has launched a Facebook
application for mobile handsets; the application works using
© Heernet Ventures Limited. All Rights Reserved
India Media Monitor
SMS messaging. Tata have 31.8 million subscribers
(approximately 10% of the market, December 2008.
Online gaming subscription service launched on
indiagames.com
Date 5th April, 2009
Electronic Arts have launched their EA Games offer via the
292
Indiagames website. The service is available on a
267
235 subscription basis and offers over 300 games (including
90 leading titles such as FIFA, Need for Speed and Cricket).
36
Disney Publishing Worldwide launched comic
books in India
Date 15th April, 2009
Walt Disney has entered into an agreement with a local
Indian publisher, Junior Diamond, a local publisher to
publish Disney comics in English and Hindi for the Indian
market. Junior Diamond is planning initial print runs of
50,000 copies for each of the Donald Duck and Mickey
Mouse magazines. The company is also planning to launch
additional book titles including Snow White and the Seven
Dwarfs and Cinderella.
UTV launched UTVatPlay, a music video channel
on mobile television
Date 14th April, 2009
UTV Software Communications, a leading diversified media
company has launched a music video channel for mobile
broadcasting called UTV@Play. The channel is available to
subscribers of the mobile networks of Idea Cellular, BSNL,
MTNL and Vodafone. It offers over 5,000 music videos in
Hindi, English and a number of local languages including
Punjabi, Tamil, Telgu, Kannada, Bhojpuri and Marathi.
There are two pricing options: charges of Rs. 10- 15 for
downloading unlimited music videos for 24 hours; or a
monthly subscription of Rs. 30 - 99.
Indian railways website becomes the largest
ecommerce player in India
Date 15th April, 2009
 India Media Monitor

The Indian Railways website has firmly established itself as
the leading ecommerce (and online travel) website in India.
The estimated sales for the year to March 2009 are Rs 34
billion, with annualised growth of 104% for the number of
tickets sold. Industry estimates suggest that the site
accounts for a third of India’s ecommerce market.
Strong competition in the DTH sector has meant that entry
level pricing is very low. Sun Direct offers an introductory
offer of Rs. 499 which includes equipment, installation and a
5 month subscription. Sun Direct is a 80:20 joint venture
between the Maran family (promoters of the Sun TV group)
and the Astro Group of Malaysia

Rajshri Media launches online video website at
Rajshri.com
Date 14th April, 2009
The entertainment company, Rajshri Media launched an
online video website offering a range of Tamil and Marathi
language films.
United Business Media launched a real estate
magazine, Property World
Date 13th April, 2009
The UK business media group, United Business Media has
launches its real estate monthly magazine Property World in
India.
Sun Direct launches HD services
Date 9 nd April 2009
The South Indian, DTH operator Sun Direct has launched a
number of HD channels as part of its DTH offering. Sun
Direct offers 130 TV and radio channels and has built a
subscriber base of 3 million since its launch in December
2007.
Pathfinder Publishing launches a new educational
magazine, Career 360
Date 8th April, 2009
Pathfinder Publishing (a new publishing group founded by
the promoters of the Outlook Group) has launched a new
magazine targeted at the education sector, Careers 360. The
magazine provides education and career planning
information to both students and industry professionals. The
publisher is targeting a circulation of 90,000 copies for
distribution through retail kiosks and colleges. Distribution
will by handled by the Outlook Group.
Zee News Ltd launched a Hindi news channel for
Uttar Pradesh and Uttarkhand regions
Date 05th April, 2009
Zee News has launched a Hindi news channel targeted at the
states of Uttar Pradesh and Uttarakhand. The channel
broadcasts a combination of national and regional news..The
states have a combined population of 200 million.

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 India Media Monitor

Share Price Data

Company name Reuters Bloomberg Currency Current % Change

Code Code price
1 week 1 mth 6 mth 12 mth

Diversified Media
Adlabs Films ADLF.BO ADLF:IN INR 217.15 -0.84% 41.19% 8.63% -68.48%
UTV Software Communications UTVS.BO UTV:IN INR 250.3 -4.51% 27.23% 60.21% -67.82%

Broadcasting
Balaji Telefilms BLTE.BO BLJT:IN INR 42.45 7.33% 30.62% -61.06% -76.36%
Entertainment Network India ENIL.BO ENIL:IN INR 142.25 -3.21% 24.57% -22.57% -64.28%
ETC Network ETNT.NS ETCN:IN INR 80 3.90% 33.33% -6.60% -66.66%
IBN Broadcast IBN.NS IBN18:IN INR 92.2 9.50% 45.31% 22.52% -26.80%
NDTV NDTV.BO NDTV:IN INR 107 5.11% 32.84% 0.23% -74.03%
Sun TV SUTV.BO SUNTV:IN INR 196.6 3.04% 20.36% 19.88% -33.30%
TV Today Network TVTO.NS TVTN:IN INR 81.3 4.57% 11.37% 25.08% -31.48%
Zee Entertainment ZEE.NS Z:IN INR 127.7 2.16% 29.25% -13.10% -40.47%
Zee News ZEEN.NS ZEE:IN INR 37 0.00% 25.00% 16.35% -36.21%

Publishing
Deccan Chronicle DCHL.BO DECH:IN INR 56.05 7.17% 73.53% 4.57% -62.88%
Mid day multimedia MIDD.BO MIDM:IN INR 13.6 -1.09% 21.97% 2.26% -57.63%
Navneet Publication NAVN.BO NPI:IN INR 51.05 2.30% 23.16% 12.57% -48.95%
HT Media HTML.BO HTML:IN INR 65 9.89% 43.91% 17.08% -55.04%
Jagran Prakashan JAGP.BO JAGP:IN INR 58.55 1.98% 11.60% 9.86% -43.91%

Entertainment
K Sera Sera Productions KSER.BO GPM:IN INR 10.55 0.00% -13.17% -44.33% -58.38%
Mukta arts MUKR.BO MUKR:IN INR 44.05 4.01% 28.05% -37.03% -59.23%
Prime Focus PRFO.BO PRIF:IN INR 127.95 19.95% 65.45% -39.45% -81.81%
Pritish Nandy Communications PNCL.BO PRTN:IN INR 18.75 -4.82% 33.93% 1.08% -67.25%
Pyramid Saimira Theatre limited PYSA.BO PSTL.IN INR 19.05 5.54% 28.72% -69.47% -94.47%
Crest Animation CRCO.BO CRSA:IN INR 22.3 12.63% 53.79% 3.96% -65.95%
PVR limited PVRL.BO PVRL:IN INR 83.3 -4.77% 12.11% -20.94% -56.80%

Internet
Info Edge INED.BO INED:IN INR 528.1 1.95% 20.41% 24.26% -44.81%
Northgate Technologies NOTC.BO NORT:IN INR 43.05 6.17% 26.62% -38.32% -88.96%

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 India Media Monitor

Share Price Data

12 month share price performance

-26.8% IBN Broadcast

-31.5% TV Today Network
-33.3% Sun TV
-36.2% Zee News
-40.5% Zee Entertainment
-43.9% Jagran Prakashan
-44.8% Info Edge
-49.0% Navneet Publications
-55.0% HT Media
-56.8% PVR limited
-57.6% Mid-day Multimedia
-58.4% K Sera Sera Productions
-59.2% Mukta Arts
-62.9% Deccan Chronicle
-64.3% Entertainment Network india
-66.0% Crest Animation
-67.3% Pritish Nandy Communications
-67.8% UTV Software Communications
-68.5% Adlabs Films
-74.0% NDTV
-76.4% Balaji Telefilms
-81.8% Prime Focus
-89.0% Northgate Technologies
-94.5% Pyramid Saimira Theatre

-100% -80% -60% -40% -20% 0%

% Share price change (12 months to 16th April 2009)

© Heernet Ventures Limited. All Rights Reserved

 India Media Monitor

Data Snapshot

Radio audience share analysis

Audience share data from Week 11 (2009)

Delhi Mumbai

Channel Broadcaster % Share Channel Broadcaster % Share

Radio Mirchi ENIL 26.0% Red FM Sun TV, NDTV, Value labs 18.3%
AIR FM Gold All India Radio 16.1% Radio Mirchi ENIL 16.3%
Fever FM HT Music 13.7% Big FM Adlab Films 14.4%
Radio City Music Broadcast Private Ltd 8.5% Air FM Gold All India Radio 12.5%
Radio One Mid-Day Multimedia 7.1% Radio City Music Broadcast Private Ltd 12.1%
Red FM Sun TV, NDTV, Value labs 8.4% Fever FM HT Music 8.8%
Big FM Adlab Films 6.6% Radio One Mid-Day Multimedia 7.1%
Hit FM Clear Media 3.5% Air Rainbow All India Radio 3.2%
AIR Rainbow All India Radio 3.4% Akashvani All India Radio 2.9%
Meow Radio Today Broadcasting Ltd 4.9% Meow Radio Today Broadcasting Ltd 2.6%
Vivid Bharti All India Radio 1.5% Vivid Bharti All India Radio 1.8%
Akashvani All India Radio 0.3%

Bengaluru Kolkata

Channel Broadcaster % Share Channel Broadcaster % Share

Big FM Adlab Films 23.6% Radio Mirchi ENIL 19.3%
Radio Mirchi ENIL 17.6% Big FM Adlab Films 16.6%
Air FM Rainbow All India Radio 11.5% Friends FM Ananda offset 13.6%
Radio One Mid-Day Multimedia 10.2% Fever FM HT Music 7.6%
S FM Udaya TV 9.7% Amaar FM Hitz fm 8.8%
Radio City Music Broadcast Private Ltd 8.5% Red FM Sun TV, NDTV, Value labs 7.9%
Fever FM HT Music 8.7% Radio One Mid-Day Multimedia 7.6%
Vivid Bharti All India Radio 4.1% Meow Radio Today Broadcasting Ltd 6.2%
Radio Indigo India Radio Ventures 4.1% Air Rainbow All India Radio 4.8%
Gyan Vani All India Radio 1.3% Air FM Gold All India Radio 3.0%
Akashvani All India Radio 0.6% Akashvani All India Radio 2.1%
Power FM India fm 1.5%
Vivid Bharti All India Radio 1.0%

© Heernet Ventures Limited. All Rights Reserved

 India Media Monitor

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