India Media Monitor
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Group M reduces 2009 adspend forecasts
The media agency, Group M has released its latestadvertising forecasts for 2009. It is forecasting growth of 4.7% with total 2009 adspend of Rs 237.5 billion. Thiscompares to growth of 14.7% in 2008. Adspend associatedwith the general election is expected to account for 1.5% of total adspend in 2009.
Segment (Rs billion) 2008 2009F % change
Newspapers100.3 98.3 -2.0%Magazines8.5 8.1 -4.7%Television84.0 89.9 7.0%Radio8.8 10.1 14.8%Outdoor14.5 15.1 4.1%Digital6.8 8.5 25.0%Cinema0.8 0.8 0%Retail Media3.1 3.2 3.2%General Elections0.0 3.5 N.A.Total226.8 237.5 4.7%
Latest Hindi Channel Audience Data (week 17)
The latest audience share analysis for Hindi languagegeneral entertainment channels shows that Star Plus hasregained its No. 1 position displacing Viacom 18’s Colorschannel.
Channel Gross Rating Point (GRPs) Market Share
Star Plus 280 24%Colors 256 22%Zee TV 212 18%Sony 92 8%
Source: TAM Media, C&S, Age 4+ in Hindi language markets, week 17
Commercial exploitation of foreign DVDs is illegal
The Delhi High Court has declared that importing foreignDVDs and renting them in India is illegal as it constitutescopyright infringement. Thus, renting DVDs that werebought in the US becomes violation of law. But purchasinga DVD from abroad for personal viewing is permissible.
Raj Express launches 2 tabloid newspapers
Raj Express, a Madhya Pradesh based Hindi language dailynewspaper has launched two new tabloid supplements, R 16and Career 8. R 16 is a 16 page, full colour tabloid coveringfeatures; Career 8 is an 8 page tabloid focusing on educationand jobs. Both will be distributed freely with Raj Express.
BSNL launches IPTV services in Chennai
The incumbet telecoms operator, BSNL has launched IPTVservices in Chennai, under the brand ‘Myway BSNL.’ Theservice offers 150 channels as well as video and music ondemand. The service has been aggresively priced at Rs 50per month (or an upfront payment of Rs 2,500).
NDTV publishes full year results
Television broadcaster NDTV declared its annual results forthe year ended March 2009. The company increasedrevenues by 34% to Rs 49.2 billion and earned net profit of Rs 11.9 billion (compared to a net loss of Rs 18.6 billion in2007-2008).
Y/e March (Rs billions) 2008 2009 % change
Revenue 36.6 49.2 34.4EBITDA -2.2 2.1 N.ANet Profit -18.6 11.9 N.A
Source: company data
Channel Eight enters Bengali films’ production
Channel Eight Motion Pictures has entered the Bengali filmproduction business. Launched in December 2008 byAshoke Surana the company hopes to meet the growingdemand for local language movie and television content.