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In order to be an excellent coach one has to acquire valuable skills to provide the best service to the client. It is my purpose, with this paper, to introduce the concept of Neuro-Linguistic Programming (NLP) as an effective tool in coaching, for both the client and the coach. Many trainers, managers, and teachers use the principles of NLP to promote personal growth as it offers a framework which empowers the person to be the most he or she can be. As the coach integrates different modalities such a role modeling, visualization, and anchoring will appreciate the benefits of NLP, which for the coaching profession is twofold: first, it provides the client with the possibility to achieve their goals in a timely and measurable manner and it provides the coach with instruments that will help them motivate their clients to achieve their greatest potential.
11 Pages