Summer 2013

Master of Business Administration- MBA Semester 1 MB0039 Business Communication- 4 Credits (Book ID: B1622) Assignment- 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1. Communication skills are of utmost importance in managing information and technology in any organization. List the characteristics of communication and discuss the seven barriers to effective communication. ( characteristics- 3 marks, barriers- 7 marks) 10 marks

Q2. Non-verbal communication can have a greater impact than verbal communication and is ambiguous. List and explain the various types of non-verbal communication in brief. ( Listing- 2 marks, explanation- 8 marks) 10 marks

Q3. Written messages must be as readable as possible. Discuss the two broad principles of writing. Explain the three stages of writing methodology in detail. ( Principles- 3 marks, writing methodology- 7 marks) 10 marks

Q4. There are various techniques of reading out of which SQ3R is most popular. How will you apply it while reading and research? ( SQ3R meaning- 2 marks, Application/explanation- 8 marks) 10 marks

Q5. Advertisements are used by the organizations to communicate with prospective customers. What is the meaning and objectives of corporate advertising? Discuss with examples. ( meaning-2 marks, objectives- 5 marks, examples- 3 marks) 10 marks

Q6. In order to get a job you need to approach an organization with a resume. How does a resume affect your employability? What are the components of resume? ( meaning and purpose of resume- 3 marks, components- 7 marks) 10 marks

Summer 2013