the quest to
develop new models of production
inspired by nature. The
outcome of his
during that period
is astonishing. It is a visionary approach
business models that contribute to the rehabilitation of society and the environment.Gunter calls it The Blue Economy and his main inspiration was the scientist and systemsthinker Fritjof Capra - who is a founding member of
Center for Ecoliteracy.
He was alsoinspired by the blue colour of our planet, the water and the sky. Gunter summarized his 12years of research in a report for the Club of Rome called
“The Blue Economy – 10 Years,100 Innovations, 100 million jobs”
. When Gunter closed his eyes he could easily see how100 million new jobs were created without a problem. The problem was that nobody elsecould see it, so for him there was only one response and that was to make it happen.
Nowthere are a hundred model that target on all of the millennium development goals.
The Blue Economy
It all began as a project to find one hundred of the best nature-inspired technologies that could affect the economies
and sustainably providing for all basic human
needs.The Blue Economy tackles issues that cause environmental problems in new ways byconnecting environmental problems with
open-source scientific solutions
.Nature can easily be decompose all materials and transform them at low temperatures andlow pressure. Water is the all-round solvent and carbon materials can be reused in a neverending series of life cycles. That is just one example why instead of using much chemistrymost of the technologies and methods in the Blue Economy are based on
are spread widely throughout the natural world. As indicated by all natural systemsPauli’s models cover a number very different processes and smoothly weave them togetherin production systems that can restore the environment, provide many jobs, enhance skillsand produce high quality and cheap products. The Blue Economy creatively works withwhat is available and aims at catalyzing a shift
from scarcity to abundance.
The Blue Economy approach:
Through the ZERI Foundation a worldwide alliance of scientists, inventors and creative
become theopen source basis of the Blue Economy.
Zero Emissions Research and Initiatives)
wasestablished with its sole objective to implement pioneering cases that could demonstrate ascientifically feasible and economically viable model of production and consumption
from therelationships that exist between “the 5 kingdoms of life” (bacteria, algae, plants, animalsand fungi). New solutions are showcased to young and open minded entrepreneurs to equipthem with business models that are creating multiple cash flows and that accelerate ourtransition from a product-based economy to
a system-based economy.
Cascading Nutrients and Energy
The central idea of The Blue Economy is the concept of cascading nutrients and energy.A cascade is a waterfall. It requires no power because it flows with the force of gravity.It transports nutrients between the 5 biological kingdoms where all absorbed minerals feedthe microorganisms, which further feed the plants which the animals eat. The “waste” of one living being becomes nourishment for another.Nature prefers to work with the unchangeable laws of physics. And nature has good reasonsto do so because it has the advantage that no external energy inputs are required. Cascadingnutrients and energy lead to sustainability because they reduce or eliminate the need for