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DIPOLOG MEDICAL CENTER COLLEGE FOUNDATION

Sta. Filomena, Mibang, Dipolog CityREVISED CURRICULUM OF BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATIONMajor in Marketing

Effective SY 2008-2009

FIRST YEAR First SemesterSUBJECTS

DESCRIPTIVE TITLE

UNITS

PRE-REQUISITE

____ Eng. 1 Communication Arts 1 3 ____ Fil. 1 Sining ng Pakikipagtalastasan 3 ____ Math 1 College Algebra 3 ____ Nat Sci 1 Biological Science 3 ____ Psych General Psychology 3 ____ Mgt. 1 Principles of Management 3 ____ BM 1 Mathematics of Investment 3 ____ P.E. 1 Fundamentals of Gymnastics (2) ____ NSTP 1 National Service Training Program (3) ____ Orientation (1)21

Second SemesterSUBJECTS

DESCRIPTIVE TITLE

UNITS PRE-REQUISITE

____ Eng. 2 Communication Arts 2 3 Eng. 1 ____ Fil. 2 Pagbasa at pagsulat sa Iba’t ibang Disiplina 3 Fil 1 ____ Lang. Foreign Language 3 Eng. 1 ____ Nat sci 2 Physical Science 3 ____ Mktg. 1 Principles of Marketing 3 ____ Comp 1 Introduction to Information Technologywith Software Applications 3 ____ Hum 1 Art, Man & Society Applied to Business 3 ____ P.E. 2 Dance and Rhythmic Activities (2) P.E. 1 ____ NSTP 2 National Service Training Program (3) NSTP 121

SECOND SEMESTER First SemesterSUBJECTS

DESCRIPTIVE TITLE

UNITS PRE-REQUISITE

____ Eng. 3 Oral Business Communication andPersonality Enhancement ( with Laboratory) 3 Eng. 2 ____ Acctg. 1 Fundamentals of Accounting 3 ____ Socio Society, Culture w/ Family Planning 3 ____ Comp 2 Business Software Applications 3 Comp. 1 ____ Econ. 1 Introduction to Macroeconomics (w/ AgrarianReform and Taxation) 3 ____ Fin. 1 Business Finance and the Phil. Financial System 3 ____ BM 2 Business Statistics 3 Math 1 ____ P.E. 3 Games and Sports (2) P.E. 221

Second SemesterSUBJECTS

DESCRIPTIVE TITLE

UNITS

PRE-REQUISITE

____ Eng. 4 Business Communication ( with Technical Writing ) 3 Eng. 3 ____ Mktg. 2 Marketing Research 3 Mktg. 1 ____ Acctg. 2 & 3 Partnership and Corporation Accounting 3 Acctg. 1 ____ Bus. Psych Business Psychology 3 Psych 1 ____ Mgt. 2 Human Behavior in an Organization 3 Mgt. 1 ____ Ent. Entrepreneurship, Franchising & Small Business Mgt. 3 ____ Econ 2 Introduction to Microeconomics Theory and Policy 3 Econ. 1 ____ Pol Sci Politics and Governance ( with New Phil. Constitution ) 3 ____ P.E. 4 Swimming (2) P.E. 324

THIRD YEAR First SemesterSUBJECTS

DESCRIPTIVE TITLE

UNITS

PRE-REQUISITE

____ Eng. 5 Call Center Training 1 ( with Laboratory ) 3 Eng. 3 ____ Philo Logic and Critical Thinking 3 ____ Tax 1 Income Taxation 3 Acctg. 2 & 3 ____ Mktg. 3 Consumer Behavior with Research Applications 3 Mktg. 2

____ Mktg. 4 Product Management 3 Mktg. 2 ____ Mgt. 3 Human Resource Management 3 Mgt. 2 ____ BM 3 Quantitative Techniques in Business 3 BM 2 ____ Hist 1 Philippine History and Public Service 3_ 24

Second SemesterSUBJECTS

DESCRIPTIVE TITLE

UNITS

PRE-REQUISITE

____ Eng. 6 Call Center Training 2 ( with Laboratory ) 3 Eng. 5 ____ Hist. 2 Rizal's Life, Works and Writings 3 ____ Mgt. 4 Total Quality Management (TQM) 3 Mgt. 3 ____ Mktg. Ad 1 Principles and Techniques of Print and Non-Traditional Advertising (w/ Photo Shop, Adobe, and Corel Applications) Lecture -2 units ; Lab. -2 units 4 Mktg. 1 ____ Mktg. 5 Strategic Marketing Management 3 Mktg. 4 ____ Law 1 Law on Obligation and Contracts 3 12 units English ____ Lit Philippine Literature 3_ 22

FOURTH YEAR First SemesterSUBJECTS

DESCRIPTIVE TITLE

UNITS

PRE-REQUISITE

____ Mktg. 6 Marketing and Sales Management 3 Mktg. 5 , Mgt. 3 ____ Mktg. 7 Distribution System and Cost Analysis 3 Mktg. 4, Mktg. 5 ____ Mktg. 8 Retail Management ( with Focus on Merchandising,Operations and Business Development ) 3 Mktg. 7 ____ Mktg. Ad 2 Principles and Techniques of Broadcasting Advertising 3 Mktg. Ad 1 ____ Mktg. 9 Services Marketing Management 3 Mktg. 2 ____ Mktg. 10 International Marketing 3 Mktg 5, Mgt. 4 ____ Law 2 Law on Negotiable Instruments 3_ Law 121

Second SemesterSUBJECTS

DESCRIPTIVE TITLE

UNITS

PRE-REQUISITE

____ Mktg. 11 Professional Salesmanship 3 Mktg. 5, Mgt. 2 ____ Mktg. 12 Direct Marketing 3 Mktg. Ad 2, Mktg. 5 ____ Mktg. 13 Feasibility Study 3 Mktg. 2 ____ Mktg. 14 Skills Development (MARKETING PRACTICUM)) 6(Optional: International Practicum in Singapore) ____ Law 3 Law on Sales 3_ Law 218

NOTE: Students should maintain a grade of not less than 82% in all major subjects.

DIPOLOG MEDICAL CENTER COLLEGE FOUNDATIONSta. Filomena, Mibang, Dipolog CityBUSINESS AND MANAGEMENT EDUCATION DEPARTMENT

CURRICULUM CLUSTER

Number of UnitsCurriculum Outline DMC CHED DifferenceGeneral Education Courses

1. Humanities Cluster UnitsCommunication Arts 1 3Communication Arts 2 3Call Center Training 1 w/ Lab 3Call Center Training 2 w/ Lab 3Foreign Language 3Sining ng Pakikipagtalastasan 3Panitikang Filipino 3Philippine Literature 3Logic and Critical Thinking 3 Art, Man, & Society Appliedto Business 3

30 21 9

2. Math / Science ClusterCollege Algebra 3Mathematics of Investments 3Business Statistics 3Quantitative Techniques inBusiness 3Natural Science 3General Physics 3Introduction to InformationTechnology w/ Software Applications 3

21 15 6

3. Social Science ClusterSociety, Culture w/ Family Planning 3General Psychology 3Business Psychology 3Introduction to Macro-Economics w/ Agrarian Reform and Taxation 3Philippine History and Public Service 3

15 12 3

4. Life & Works of RizalRizal's Life and Works 3

3 3 -SUB-TOTAL 69 51 18