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A
ptara’s Fast Publishing Solutions Help Launch Mass Distribution of eBooks
MP Publishing Releases Thousands of New Digital Titles
 
New Delhi, Delhi, India, Tuesday, June 23, 2009 -- (Business Wire India)
Aptara, a pioneer in digital publishing solutions, was chosen by MP Publishing, a leading eBook publisher, toconvert publications previously unreleased in eBook form. MP Publishing is acquiring thousands of book titlesfrom publishers all over the world and making them available for instant download through their website,www.skoobestore.com, and through mass distribution channels.Aptara is transforming publications for MP Publishing from source file formats including Quark, InDesign, andPDF, into the ePub format. Using an XML-first production process, the titles are available for MP Publishingto repurpose for delivery to any make of eBook reader.Headquartered in the United States, with operation centers in New Delhi and Pune, that employ over 3,000
employees, the advanced conversion work for MP Publishing will be carried out in Aptara’s New Delhi facility.
 
“Aptara’s fas
t-publishing technology is helping us to quickly fill online shelves and satisfy an avid, growing
base of eBook customers,” said Mark Pearce, CEO of MP Publishing and SkoobeStore.com. “Aside fromspeed, Aptara’s services meet our stringent demands for high
quality end products and cost-effectiveness. Aswe ramp-
up to meet the demands of this burgeoning market, it’s reassuring to know that Aptara has theexperience and scale to support us.”
 
“MP Publishing is at the forefront of the eBook distribution wave, for both consumers and suppliers,” said DevGanesan, Aptara President and CEO. “Some publishers have taken the plunge, but most are just beginning to
test the waters. MP Publishing is helping break new ground for others to follow. Not only are they taking care
of the upfront conversion work for publishers, but they are also providing the hosting facilities − a critical IT
infrastructure requirement that can act to delay the move to ePublishing. Aptara is pleased to be MP
Publishing’s partner in driving the next wave of eBook creation.”
 
About Aptara
:Aptara provides Knowledge Process Outsourcing (KPO) solutions that deliver significant gains in cost, qualityand time-to-market for content publishers. With comprehensive solutions across all delivery media, Ap
tara’s
expertise includes digital publishing, editorial services, eLearning development, and content technologies.Founded in 1988 around its unique publishing technical expertise, Aptara employs over 3,700 professionalsglobally and serves leaders in the Publishing, Media, Manufacturing, Professional Services, Financial Services,Retail and Educational markets. For more information visit www.aptaracorp.com.
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