Description

Businesses and individuals now understand that "going green" is not an additional thing you do, it is a fundamental strategy of creating long-term growth that is environmentally, socially and economically viable.

True sustainability is integrated and infused throughout an organization's or company's systems, products and services as a core business strategy and value that all employees share.

But how do we know what is truly "green"? How can individuals, businesses and consumers decipher between true sustainability and "greenwash"? The answers to our most pressing challenges, especially in these difficult economic times can be found in the natural world. Nature has been conducting research and development for 3.8 billion years, and understands how to "do" sustainability. We should look to her as our mentor, model and measure (The Biomimicry Guild).

Nature holds the secrets to sustainable design in her DNA. The answers are just outside your door...