Description

Marty Cagan is the founding partner at the Silicon Valley Product Group (SVPG). SVPG was created to share senior level experience and best practices with technology companies.
He is also the author of the book “Inspired: How To Create Products Customers Love”.
Marty has been a product executive for some of the biggest technology names out there: Hewlett-Packard, Netscape Communications, America Online, and most recently as Senior Vice President of Product Management and Design at eBay. He was kind enough to share with us some tips on product development, with a deep focus on the importance of product prototyping and user testing.