Professional Documents
Culture Documents
1. Industry Overview
2. Industry Value Chain & Structure
3. Market Size and Growth
4. Industry Segments
5. Competition
6. Growth Drivers
7. Issues & Concerns
INDUSTRY OVERVIEW
BOOMING INDIAN TELECOM INDUSTRY (2ND LARGEST IN
WIRELESS NETWORK)
FULLY ORGANIZED
Service
Providers
Finance
Raising Funds
TELECOM Marketing Customers
Government Dealer/
Franchisees
License Advt.
TRAI
Telecom Other
ISI IT
Equipment Telecom Co.
ISRO
Cross connection
Agreement.
• Structure
TELECOM
Telephon
Internet Broadcasti
e
(43) ng
(336.97)
Wireles
Wire
s
line Wire line Wireless Cable Radio
(277.92
(39.05)
)
DTH
Source:
Market Size
• Increase due to
reduced cost of
government initiatives
• Strong Demand
– industry,
– Institution
– Low price
Source: www.trai.gov.in
Market Size
Increased Revenue
of Telecom Industry
• Cellular has
phenomenal growth
due to
– Reduction in operating
cost
– Privatization
– Increase in subscriber
– Reduction in call rates
– Increase in number of
towers
OUTLOOK
• Industry will
continue to boom
in future
source: www.ibef.org
ROAD AHEAD
• The total subscriber base to500mn by 2010
Source: www.trai.gov.in
Reliance gets the bigger
pie!
Reliance has major
customer base
45.79 million and
Tata account for
24.33 million
Average Revenue Per
User per month is
159 RS
Source: www.trai.gov.in
Bharti leading in GSM!
• Bharti leading with
highest customer
• wide network
coverage
• good customer
service
Source: www.trai.gov.in
Internet the ‘in thing’
• Broadband
accounting more
growth over dial up
because of
– speeds up to forty
times faster than a
standard internet
connection
– Enabling to use the
phone and internet
simultaneously
Source: www.trai.gov.in
4. Competition
• Herfindahl Index
• Michael porter Analysis
Herfindahl Index
• Value of Herfindahl index for Telecom
industry is- 2258.68
• High competition
• Opportunity to enter new Player
• Low • Low
• Customers had to follow • Substitutes are Couriers,
stated prices. Speed post, Telegram Etc –
But they are not fast source
of communication.
5. Growth Driver
• Industry Driver/ Consumer Trend/
Export.
• Regulations
GROWTH DRIVERS
New subscribers from towns and villages with
populations less than 20,000
Lowering of tariffs
Increase employment
Increase Government revenue
6.Issues and Concerns
• Lack of infrastructure increases initial fixed cost. Achieving
break-even under these circumstances may prove to be
difficult.