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Social
Media
Optimization
Manage and Measure your Social Media Marketing to Grow Your Business
 
©2009 Ammo Marketing | Stimulating Enduring Brand Conversations
®
. Since 1999.
Introducing
Social
Media
Optimization
Let’s face it... Social Media is on the minds of every marketer these days. The emergence of massively popular services like Facebook, Twitter, YouTube, LinkedIn and Flickr has givenconsumers previously unimagined capability to connect and to share their discoveries with trusted groups of friends. Ammo believes that brands have no choice but to engage insocial media, however they need to do so in ways that are managed and measured — thisactivity still needs to deliver real returns to the business, after all.Ammo Marketing’s newest service line,
Social Media Optimization
™, is the solution to which brands are turning. SMO is the best way to ensure that efforts put into ‘joining theconversation’ and engaging with consumers are generating the value that you need.
The
Rise
Of
Social
Media
According to the Social Media Marketing Industry Report (Stelzner, 2009), nearly 50% of marketers using social media are spending more than 20 hours a week on the medium. Atan average cost per full-time-employee of $125/hour, that equals a $120,000 investmentper year, just on people!The problem is that many marketers are engaging in social media in ways akin toconsumers: simply putting up pictures, videos, Tweets andupdates on a whim, using whatever they have available andwhatever is on their mind without a clearly definedpurpose or a broader strategic goal. The lack of rigorousmeasurement and management of resources involved hasled Forrester analyst Jeremiah Owyang to declare that“Social Media Playtime is Over.”Ammo believes that for social media to deliver greater business value, there is a need for an approach that enablesmanagers to understand the returns that their effort is generating and allows them tooptimize actions progressively. Ammo’s SMO practice is built to do just that
 — 
to plan, tomeasure and to optimize a brand’s social media efforts.
A
New
Approach,
From
Proven
Experts
At the heart of social media is people, doing what comes naturally: telling stories, givingadvice, sharing information and simply talking about the brands they are passionate about.Ammo Marketing has been in the business of social media by 
Stimulating EnduringBrand Conversations
®
for the last 10 years. Through Social Media Optimization,Ammo’s expertise in inspiring Influencers to share stories about your brand is applied to the digital arena, leveraging a deep understanding of your most active and engagedconsumers.
 
©2009 Ammo Marketing | Stimulating Enduring Brand Conversations
®
. Since 1999.
How
SMO
Works
SMO is designed to create a strategic platform for social media marketing. Proprietary strategic and analytical tools are utilized across three phases and multiple tasks:
Phase
Tasks Details
Organize
Discovery Identify with client and through research,existing environment, assets and opportunitiesin SMClean UpBuild/rebuild a complete, clean and consistentsocial media presence for the brand
Strategize
CommunicationsPlanningDevelop Social Media Communications plan,identifying how planned actions will generatedesired results
Optimize
ActivationDeploy content and create engagements insocial media, either consulting/informingclient, or on behalf of clientOptimizationMeasure all actions against goals to uncover opportunities; report and recommendimprovementsDiscovery and Clean Up typically takes from 4 to 6 weeks. Communications Planning is a2-4 week process. Activation and Optimization is ongoing and repeated throughout theengagement. The 5-phase process is based on a 12-month contract.
Benefits
Of
Social
Media
Optimization
Service
SMO is designed to provide the metrics, insight and strategic support necessary toeffectively engage in social media marketing. More specifically, Ammo’s SMO service gives:- A clean, consistent and high-quality presence for your brand across the social web- A focused communications plan to engage with the most influential consumers,groups and networks and to coordinate actions by your team, and your agencies- Regular reports of return on social media campaigns- Deep and ongoing insight into your consumer’s behavior, attitudes and motivations- Ongoing access to focused expertise in a burgeoning field without requiring anadditional capital resource investment- A clear guide through the complex and shifting social media landscapeSimply put, SMO is focused on making sure that your investment in social media pays off.
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