©2009 Ammo Marketing | Stimulating Enduring Brand Conversations
. Since 1999.
Let’s face it... Social Media is on the minds of every marketer these days. The emergence of massively popular services like Facebook, Twitter, YouTube, LinkedIn and Flickr has givenconsumers previously unimagined capability to connect and to share their discoveries with trusted groups of friends. Ammo believes that brands have no choice but to engage insocial media, however they need to do so in ways that are managed and measured — thisactivity still needs to deliver real returns to the business, after all.Ammo Marketing’s newest service line,
Social Media Optimization
™, is the solution to which brands are turning. SMO is the best way to ensure that efforts put into ‘joining theconversation’ and engaging with consumers are generating the value that you need.
According to the Social Media Marketing Industry Report (Stelzner, 2009), nearly 50% of marketers using social media are spending more than 20 hours a week on the medium. Atan average cost per full-time-employee of $125/hour, that equals a $120,000 investmentper year, just on people!The problem is that many marketers are engaging in social media in ways akin toconsumers: simply putting up pictures, videos, Tweets andupdates on a whim, using whatever they have available andwhatever is on their mind without a clearly deﬁnedpurpose or a broader strategic goal. The lack of rigorousmeasurement and management of resources involved hasled Forrester analyst Jeremiah Owyang to declare that“Social Media Playtime is Over.”Ammo believes that for social media to deliver greater business value, there is a need for an approach that enablesmanagers to understand the returns that their effort is generating and allows them tooptimize actions progressively. Ammo’s SMO practice is built to do just that
to plan, tomeasure and to optimize a brand’s social media efforts.
At the heart of social media is people, doing what comes naturally: telling stories, givingadvice, sharing information and simply talking about the brands they are passionate about.Ammo Marketing has been in the business of social media by
Stimulating EnduringBrand Conversations
for the last 10 years. Through Social Media Optimization,Ammo’s expertise in inspiring Inﬂuencers to share stories about your brand is applied to the digital arena, leveraging a deep understanding of your most active and engagedconsumers.