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Angela D. Boykin
EMAIL:
angeladboykin@gmail.com
Project Management • Brand Management • Public Relations Coordination • Media Relations
Marketing
•
 
Business & Technical Writing • Presentation Development • Event Pl
anning
EXPERIENCE
BOYKIN MEDIA
-
 Media Consultant
9/2007
 – 
present
 
 Freelance contractor in the areas of new media marketing planning and brand management
 
Developed and implemented Media Relations initiatives
 
Developed marketing plans, promotional material, and training curriculums
 
Developed marketing plans and implemented marketing processes
ALCORN STATE UNIVERSITY EXTENSION PROGRAM - 9/2004
 – 
9/2007
 Director of Media & Communications
  Built Communications Department for university outreach efforts in targeted program areas
 
Established a communications unit using five year unit, marketing, and staffing plans as drivers forinfrastructure with benchmarks to measure performance and effectiveness
 
Developed and implemented objectives, policies operating procedures, guidelines, handbooks,manuals and budgets for guiding media, marketing, and communications functions
 
Repositioned organization by re-creating corporate identity through logo development, refocusedbrand vision, and defined brand communication strategies, increasing awareness and visibility 65%
 
Forged long-term strategic plans for brand management consistency and perceived value messagingpublications, broadcast media, Web sites, promotional materials and special events
 
Managed design of advertising and marketing collateral to include brochures, DVDs, newsletters,flyers, and direct mail raising core brand recognition statewide, regionally and nationally
 
Advanced branding strategy using break-even relationships with like organizations and businessespartnerships
 
Increased name recognition by expanding broadcast and print media coverage and taking anaggressive grassroots approach to marketing organizational events and activities
 
 
Wrote content and worked with graphic designers to develop visually effective messages forbrochures, direct mail pieces, newsletters, success stories, impact statements and print and electronicadvertising
 
Edited academic papers and technical reports for research scientists and senior management usingconcise writing style with ability to simplify complex details
 
Cultivated and managed media relationships serving as first point of contact and use of online mediakit, press releases, coordinating press conferences, scheduling interviews for print and broadcast,and pitching story ideas
 
 
Generated media coverage that increased audience impressions by 80% in the first year
 
Worked in collaboration with University Relations to increase organization visibility nationally
 
Built effective Public Relations campaigns through securing interviews, article placement, industryconference and seminar presence, networking with community and faith-based organizations, keybusiness leaders and elected officials
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