Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
Loyalty Management Third Quarter 2013

Loyalty Management Third Quarter 2013

Ratings:
(0)
|Views: 214|Likes:
Published by Loyalty360
Loyalty Management is a one of a kind, customer-driven publication focusing on loyalty marketing. Defining “customer” as every person a company touches—end users, key accounts, employees, partners, and vendors—Loyalty Management is committed to creating a documented customer-centric forum for sharing ideas, concepts and trends across all industries interested in proactively communicating with their customers and each other.
In addition to the quarterly printed publication, each month Loyalty Management Online features more exclusive loyalty articles, case studies and interviews from top thought leaders in the loyalty industry. The loyalty industry is continuously evolving, and Loyalty Management strives to keep you up to date with insightful loyalty articles. Our contributors come from a variety of backgrounds, sharing a wealth of knowledge with our audience.
Loyalty Management is proud to leave the direction of the content we share and loyalty articles we present, up to you our audience. We structure our content to match your interests and address current trends. Browse this month’s featured articles and our archive of issues for a comprehensive understanding of today’s loyalty industry.
- See more at: http://loyalty360.org
Loyalty Management is a one of a kind, customer-driven publication focusing on loyalty marketing. Defining “customer” as every person a company touches—end users, key accounts, employees, partners, and vendors—Loyalty Management is committed to creating a documented customer-centric forum for sharing ideas, concepts and trends across all industries interested in proactively communicating with their customers and each other.
In addition to the quarterly printed publication, each month Loyalty Management Online features more exclusive loyalty articles, case studies and interviews from top thought leaders in the loyalty industry. The loyalty industry is continuously evolving, and Loyalty Management strives to keep you up to date with insightful loyalty articles. Our contributors come from a variety of backgrounds, sharing a wealth of knowledge with our audience.
Loyalty Management is proud to leave the direction of the content we share and loyalty articles we present, up to you our audience. We structure our content to match your interests and address current trends. Browse this month’s featured articles and our archive of issues for a comprehensive understanding of today’s loyalty industry.
- See more at: http://loyalty360.org

More info:

Published by: Loyalty360 on Sep 12, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

09/14/2014

pdf

text

original

 
Third Quarter 2013
 V 
OLUME
 
5
 
N
UMBER 
 
3
Engaged Customer isat the Center o NewGM Business ModelWith Trane Its Allabout the CustomerSocial Media CatapultsWholly Guacamoleto New Horizons:
A Social Media Case Study2013 ENGAGEMENT& EXPERIENCE EXPO
J.D. Power:The “Voice” BehindVoice of the Customer
IN THIS ISSUE
 
Truaxis
A MasterCard Company
MasterCard and the MasterCard Brand Mark are registered trademarks of MasterCard International Incorporated.© 2013 MasterCard. All rights reserved.
Getting customers to buy is easywhen you know how they spend.
ADVANCING LOYALTY ADVANCING COMMERCE
Find out how to reach more customers at truaxis.com.
ur transaction analytics helps see a true picture o consumer behavior.
Truth is, the transaction data collected from participating financial institutions is the mostaccurate way to predict consumer preference. It’s at the heart of our loyalty platform, Truaxis,which uses industry-leading technology to deliver personalized rewards and money-savingoffers to the debit and credit card customers of these financial institutions. Take advantage ofthis new channel to drive incremental business from your existing customers, and to help findnew ones – all in a cost-effective, turn-key solution. After all, it’s what’s inside that counts.
 
3
Loyalty Management™
• THIRD QUARTER 2013
In this Issue...
THIRD QUARTER 2013WWW.LOYALTY360.ORGVOLUME 5 NUMBER 3
FEATURES
20
How to IncreaseBrand LoyaltyThrough PinterestMarketing
By Sharad Verma 
22
J.D. Power: The“Voice” BehindVoice o theCustomer
Interview with J.D. Power 
26
Social MediaCatapults WhollyGuacamole to NewHorizons: A SocialMedia Case Study
 Jim Tierney | Loyalty 36
6
Letter rom the Editor
7
Loyalty 360 on the Web
8
Your Voice
11
Behind the Brand
Eric V. Holtzclaw, Laddering Works 
14
360 Insights: The Challenge o Data…
 Mark Johnson, Loyalty 360 
16
By the Numbers:
Employee Engagement
18
Q & A: Ask the Experts
30
Behind the Brand
Dave Mangano, Siemens Industry, Inc.
34
Loyalty Innovation
36
Trending Now
50
Loyalty Reads
LOYALTY FORUM:
IN EVERY ISSUE
60
2013
Dallas, TexasNovember 5-7 | Westin Galleria
Engagement Expo Preview
register 
now
!
Visit
 
EngagementExpo.com

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->