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CHINA
It’s not as blackand white as a panda
Page 12CREDIT CRUNCH
Will corporate responsibility crackunder the strain of the creditcrunch?
Page 16
CoNTENTs
09/ Dick searle
Chie Executive,The Packaging Federation
11/ Aladair Jame
Director o Waste,Recycling & Packaging,Tesco plc
13/ Le Hrn-Phathanthai
National Coordinator,UK-China SustainableDevelopment Dialogue,DEFRA
04/ Dr Peter Ctgreave
Director o Public Aairs,The Royal Society
05/ Chri Carter
Director o Corporate Aairs,British Sugar plc
06/ sagarika Chatterjee
Associate Director,F&C Asset Management plc
BIoFUELs
Thirst for fuel vshunger for food
 Page 02
17/ David Grayn
Director, Doughty Centreor Corporate Responsibility,Craneld University
18/ Barry Clavin
Ethical Policies Manager,The Co-operative Group
20/ David Gdden
Chie Operating Ocer,Land Securities Trillium
ANALYsIs
Are businesses making theshift from CR 1.0 to 2.0?
Page 22
26/ Tp 50 Eurpean cmpanie
And i you are looking or the analysistables you usually nd at the end oDirections, these are now online at:www.salterbaxter-rethinktank.com /directions/analysis
PACKAGING 
Are we suffocatingunder the weight of the packagingproblem?
Page 08
We are launching theRe-think tank, an online forumfor everyone to share theirviews. Join the debate at:salterbaxter-rethinktank.com
Copyright © 2008 salterbaxter
 
SALTERBAXTER
DIRECTIONS 2008
01
For mn ers now we ve seen bsinesses strtin to do teir CRosekeepin. Some bi nd some sm, tere ve been eders ndcriticism o tose tt re in beind. Bt now tins re ettinto. 2008 sw some re rd to nde isses rise to te srce– nd it’s not s i tckin sstinbiit isn’t  cene in te rstpce. Tis er we sense  cer dierence: tese re isses tt ren’tjst rd to nde, te re compex,  o prdoxes nd beset witconfictin ends mkin it re to or bsinesses to deveop cerstrteies or tctics to de wit tem. It’s most s i te work to dtes jst been te rondwork or te re cene ed – nd not bsinesses wi be red to ce p to te sce o tis cene.To mirror te onine word, it’s s i CR 1.0 is over. Tis is te brvenew word o CR 2.0.
S r tis year’s Directins we ave invited cmmentrm specialists and businesses w are battling wittese cnicts, trying t fnd a way trug te maze ecnmic, scial and envirnmental pressuresinvlved. Tere are uncmrtable trade-s at everyturn and even sme generally eld belies expsedas myts. Te issues we put in te sptligt are:Biuels – saint r sinner? Packaging – scurge te develped wrld r energy and waste saviur?And Cina – derailing glbal sustainability ralleviating pverty and implementing wrld classenvirnmental tecnlgies? Plenty  debate tere.But tese issues cannt be debated utside  tecntext  te ecnmic climate we are perating in –a tug issue itsel. S we ave als invited discussinn te tpic “Is crprate respnsibility ging t besmased by te credit crunc?”T fnd ways rward businesses need t becmmunicating abut tese big issues and invitingstakelders in t elp create slutins – it’s gingt be incredibly difcult r tem t wrk tis ut nteir wn. But are tey ready, willing r able? It’s gingt take a sit in teir apprac rm cusing nCR usekeeping t bradening teir utlk t truesustainability and w tey unctin amngst sitingecnmic, envirnmental and scial agendas allarund tem. Tis is te sit rm CR 1.0 t 2.0 andwe’ve researced wat te biggest 50 cmpaniesacrss Eurpe are ding t see i tere are anyindicatins  cange. We pe yu fnd it illuminating.We’ve trwn dwn te gauntlet n wbusinesses need t engage in te tugest sustainability issues. And as part  te debate weave launced te Re-tink tank. Tis is a placewere everyne can air teir views, discuss pssibleways rward, fnd inrmatin and netwrk t fndpartners w are tackling te same tings. Discussinand debate is essential r prgress, s lg n twww.salterbaxter-retinktank.cm t ave yur say.
NIgEl SalTER
DIRECToR,SALTERBAXTER
luCIE haRRIlD
hEAD o CR PRACTICE,SALTERBAXTER
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