Introduction5What Environmental Education and Communication (EE&C) Can Do for You7 Yes…But What
EE&C Is a ProcessEE&C: An Art
a ScienceEE&C Is for Adults Too
What Has GreenCOM Learned?10
Elements of Success
Lesson 1: Assessments Reveal SurprisesLesson 2: Ask the Right QuestionsLesson 3: Make the Assessment Participatory Lesson 4: Men and Women Are Different
PLAN & DESIGNUse the Assessment As Your Guide
Lesson 5: Do It
Lesson 6: Make Projects Relevant to PeopleLesson 7: Negotiate Feasible ActionsLesson 8: Remove Barriers and Provide IncentivesLesson 9: Establish a Baseline and Indicators of SuccessLesson 10: Build EE&C Training into the Plan
PRETEST & REVISEPrevent Costly Mistakes
Lesson 11: Pretest Strategies, Messages, and MaterialsLesson 12: Plan Time to Make Changes
IMPLEMENTLet It Roll!
Lesson 13: Implementation Is Dynamic and FlexibleLesson 14: Implementation Happens in Stages
MONITOR & EVALUATEIs It Working?
Lesson 15: Evaluation Makes ComparisonsLesson 16: Evaluation Is Ongoing Lesson 17: Be Prepared to InnovateLesson 18: Share the Results
Heating Up: Getting Beyond Individual Behavior 43Making Strategic Investments in EE&C45