C) exciting; dullD) quick; slowE) dynamic; static12) Matching of which factors would allow factories to produce desirable levels without extrashifts, overtime or subcontracting? A) Segments and demandB) Competition and positioningC) Markets and competitorsD) Customer behavior and positioningE) Supply and demand13) Which of these is not a correct step in product positioning? A) Select key criteria that effectively differentiate products or services in the industry.
B) Plot major competitors’ products or services in the resultant matrix.
C) Look for a hole or vacant nicheD) Identify areas in the
positioning map where the company’s products or services could be most
competitive in the given target market.
E) Develop a marketing plan to position the company’s products and services appropriately.
14) A benefit of using projected balance sheets and income statements is that A) it is useful in analyzing past performance.B) insurance needs can be computed.C) money can be put aside to pay future income taxes.D) an organization can compute projected financial ratios under various scenarios.E) all of the above15) In preparing projected statements, to project cost of goods sold and the expense items in theincome statement, which of these methods is recommended? A) Determining the net worth methodB) Outstanding shares methodC) What a firm earns methodD) Price-earnings ratio metE) Percentage-of-sales method16) Which element in the projected income statement cannot be forecasted using the percentage-of-sales method? A) Selling expenseB) Cost of goods soldC) Interest expenseD) Administrative expenseE) All of these items are forecasted using the percentage-of-sales method.17) If a firm incurs a loss during a particular year, or if the firm had positive net income but paidout dividends more than the net income, its retained earnings for that year will most likely be A) a low positive number.B) zero.C) a large positive number.D) a negative number.E) Can not be determined from this information.18) The Financial Accounting Standard Board (FASB) Rule 142 deals with A) improving marketing policies.B) illegal inflation of financial projections.C) hacking issues in MIS.