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Angel Fund Key Investment Factors
The entrepreneur has a demonstrated understanding of the product andthe industry in which he/she operates.
The Angel Fund investment committee understands the product and theindustry in which the company operates.
The proposed product or service is readily marketable in the near term.
There is an identifiable, proven demand for the product or service.
The product or service has unique features and benefits that providecompetitive advantage versus similar products and services.
The product or service can be produced cost efficiently in small quantities.
Changes in technology are likely to positively impact the product, theservice and the company – either by fostering new demand or byimproving the ease and cost of production and delivery.
The project is not highly capital intensive. Capital investment by the AngelFund is sufficient to fund the company’s next stage of growth anddevelopment.
The project’s success is not contingent on a series of continual capitalraising.
The company can be financially self sustaining in the near term.
The Angel Fund can add value to the project by taking an active role in themanagement and development of the company.
The business plan includes putting in place the processes and companyorganisation that will attract additional capital or facilitate an exit strategy.
A clearly identifiable roadmap to an exit within 5 years must be in place.
The business is scaleable – it can be developed, and grown over time.