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The Social Media Process v.1.0
by Damien BasileWebsiteEmailTwitter 718-309-5713
This document is licensed by Damien Basile in a Creative Commons Attribution-Share Alike 3.0 unported license.
The following whitepaper contains 3 separate elements:1.Process- description of each service broken down into step-by-step instructions2.Analysis - a chart that shows how each service connects & shares with eachother 3.Examples - screencaps of how an agency & a client are using social mediaservicesVersion 1.1 of this paper will include detailed analysis of why the examples work andwhat you should be paying attention to when crafting your own image on social mediasites.
1. Process
WEBSITE
Monitoring
1.Set up alerts via Google alerts and TweetBeep for any and all relevant keywords(people names, industry terms, brands, products etc)2.Subscribe to RSS feeds of alerts and organize them into folders.
 
3.Subscribe to select blogs who are thought leaders (your peers).4.If using Firefox add Google Reader notification plugin to be notified of any newfeeds as they come in.
Blog posts (Creating)
1.Use your RSS feeds as well as conversation channels to prompt you for ideasfor new articles.2.Proper SEO & sharing plugins should be in place before you start writing.3.Photos should be placed on the right side so readers eyes can rest on them.4.Photos must be properly titled and alt tagged for SEO (as well as copyrightattributed if applicable)5.Section headlines or sentences pulled out in bold or both should be used tomake it easier for readers to scan.6.Quotes should be visually separated either with italics or indenting in a smaller font size7.After writing the following fields must always be filled in- tags, excerpt, title, 150char. description, keywords*PHP 5.0 must be enabled to allow any type of commenting via Facebook/Twitter loginor sharing a post automatically with certain social networks
SOCIAL NETWORKS
Twitter (Sharing)
1.Choose a select few blogs that consistently have quality posts with naturalsounding/engaging titles & are representative of you/your views.
 
2.Take the RSS feeds from these blogs and put them into Twitterfeed (adjustingthe hour and post frequency. DO NOT use a description- descriptions trail off-title only)3.When coming across Twitter posts (tweets) that are interesting to you that maybe valuable to your followers you may want to share it- doing so is a retweet.4.To ReTweet something in the most basic sense all you have to do is copy their name and message & put an RT in front of it: 'RT @name Their message iswritten here'5.If you change anything other than shortening words or moving around someslight syntax then it's proper to use 'via' instead of RT6.RT is used as shorthand for ReTweet because of the nature of the 140character limitations7.Some, including myself, prefer to use ~ to denote that you are citing someone or that its coming from them i.e. Here's the message ~@name8.Due to recent changes unless the third person is following both you and theparty you are talking to then they will NOT see your conversation. If it's animportant message that'd you'd like everyone to be able to see then do not startthe sentence off with their @name. Use anything else to start your message.*There are other services that share into Twitter which will be described separately. DONOT share every single Twitter update with Facebook automatically. This is consideredoversharing or friendspamming.
Facebook (Sharing)
1.Selective Twitter is a Facebook app that allows you to selectively add certainTwitter updates to Facebook by adding #fb to the end of a tweet.2.Networked Blogs is an application that allows you to create and update acommunity in Facebook around your blog3.Tumblr entries can be shared easily with various applications. Tumblr can be agood addition for any ideas that are too short for blog entries but too long for tweets. Posterous is another short-form blog application but it is not ascustomizable as Tumblr is branding-wise.4.Applications such as Delicious, YouTube, Google Reader can be fed inautomatically from Facebook's internal settings.5.Applications such as Hulu, Netflix, Socialmedian can be configured outside of Facebook to feed automatically in.6.Websites that use Facebook connect such as Mashable, Eventbrite shareinformation when you manually allow it to connect. Sharing info from an event
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